體育新聞娛樂化的表現(xiàn)和控制研究——以《南方體育》為例.pdf

1、體育新聞娛樂化的表現(xiàn)和控制研究分類號：分類號：單位代碼：單位代碼：1072710727密級：級：學號：號：20121312012131西安體育學院西安體育學院碩士學位論文碩士學位論文體育新聞娛樂化的表現(xiàn)和控制研究——以《南方體育》為例Theexpressionregulationofsptnewsentertainment——Fthe學位申請人王杰臣指導教師馬增強（教授）學科專業(yè)體育人文社會學研究方向體育新聞與傳媒二0一五年五月體育新聞

2、娛樂化的表現(xiàn)和控制研究IIABSTRACTThisarticlethroughtheliteraturematerialmethodmathematicalstatisticscasestudiescomparativeresearchmethodtoanalyzethe“NanFangSpts“entertainmentshowinitsrept:thetitledrawntextstylepictureionthematicplan

3、ningareusedinalargenumberofentertainmentcoveragemeanseventuallyfminga“provocativetextbeautifulpictures“basedlayoutstyleonsptsfashionpresentationhumousreviewsbecomingfum“match“whichmeanstohelp“NanFangSpts“madeacertainamou

4、ntofcirculation.Onthisbasisthe“NanFangSpts“hopethatthroughthesemeanstowintheadssotheentertainmentmeansgraduallybecome“excessive“trend:“eroticcontentbeautifulpictures“asitsmostsignificantfeature.Atthesametime“NanFangSpts“

5、fentertainmentcoverageobviouslyinadequatecontroleventuallyleadingtoitsbrinfluencedeclinelossofaudiencethefallinprofitotherissues.Becauseoftheseproblemsdonotgetsolvedintime“NanFangSpts“announcedceased..Ftheseproblemswepro

6、posethefollowingrecommendationsfprofessionalsptsnewspapers:astrengtheningoflawsregulationsimproverelevantsystems:AtpresentChinahasnotaddressedtheprofessionalsptsnewspapers“entertainment“reptsrelatedlawsregulationswhichth

7、ereisinadequatesupervisionrealityissue.NationalInfmationOfficeotherrelevantagencieshavemadeonradiotelevisiononlinemobilemediarelatedprovisionswillbeabletomaketimelyappropriatecombinationofthestatusoftheseprovisionswithth

8、esptsnewspapertheearlyintroductionoftherelevantprovisions2.changesinprofitideascontrolexcessiveentertainment:thesptsnewspapershouldtaketheinitiativetojointhedevelopmentofthesptsindustrytogousingtheirownadvantagestopartic

9、ipateinsptingeventspublicitybusinessnature.Whenconditionsareripesptsnewspapersevenhostedhisownlike“roadrace“folkeventscompetitionspublicitywillbeincpatedintotheresultingamongindustrialchain.Sptsnewspaperobtainedfromthetr

10、aditionalprofitmodelofliberationtheriseofChinassptsindustrytotrulybecomebeneficiariesof3establishserviceawarenessgoodentertainmentgatekeeper:reptedbyentertainmentpropaga“sptsfashionhealthyliving.“Theideaiscrectbutthesens

11、eofserviceemployeeshavetheright:AtpresentChinaisexperiencingthe“onlyathleticsthey“to“nationalspt“ofthetransitionperiodasacheapsptsnewspapernewschannelstheobligationtolettheaudienceknowmetheimptanceofphysicalfitnessto.Int

12、hispublicityprocessmeansentertainmentcoveragecangetusedbutmustgraspthescaleeffectivelyfulfillgatekeeperobligations.Thewholecommunityshouldstrengthensupervisionsptsnewspaperstimelycollectfeedback:In“NanFangSpts“inthedevel