基于兒童認(rèn)知特點(diǎn)下的趣味性包裝設(shè)計(jì)研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文基于兒童認(rèn)知特點(diǎn)下的趣味性包裝設(shè)計(jì)研究姓名：白銀申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：陳立民20120430西南交通大學(xué)碩士研究生學(xué)位論文第1I頁(yè)Abs仃actThenumberofthechildrenlSverylargeinChinathatevenmorethanthetotalpopulationofthemostcountriesintheworldAndwiththecountry’Sfami

2、lyplanningpolicyofthelate1980s，mostofthefamiliesinChinaonlyhaveonechildTherefore，thechildrentakeabigpartinthemodemfamilyconsumptionstructureTheChildren’SproductsmarketinghavehugepotentialForbusinessproducts，theproductpac

3、kaginghastheirprimaryroleaspreserversAgoodpackagingdesignisadirectandmajorpersonalitycarriersisthemostsensitiveproductsandthelargestindividualfactorAndthatwillplayanimportantroleinmarketingandsaleseffortsFacing謝mthecompe

4、titivemarket，mostofthedesignsaretheleadinginnovationoftheproductsnowadays。butfollowsthequestionalsoincreaseswithitThepaperproposesthatthelackofinterestisasoneoftheimportantfactorsinfluencingtheChildren’Sproductsmarketing

5、ThearticlewillmainlycenteraroundanalysisandstudythatproblemWiththehelpofrelativetheoriesofChildPsychologyandVisualPsychologythisthesismainlystudiestheconsumptionbehaviorandtheconsumptionpsychologyofthechildrenHavingconcl

6、udedthatwhenthechildrenbuysomething，theyareirrationalityconformitydistinctivenessandpassiveOnthisbasis，it’Sstartfromthechildren’Scognitiveabilityandcognition，tofindoutthecolorgraphics，text，modellingandtheopenwayofunderst

7、andingofthechildrenIntoday’smarket，someproductpackagingarelackofinterest，thatcouldnotattractthechildren’SattentionSothisarticleanalysesandstudiesthepackagingdesigns，likecolorgraphics，text，modellingandtheopen—waysTrytofin

8、dagoodwayofthepowerofdesigntOsolveproblemselegantlyandefficientlyToattracttheaRentionofthechildren，promotechildren’Sproductsmarketdevelopment，increasethemarketcompetitionabilityofthechildren’Sbrand，byusingthepracticaland