the analysis of entrepreneurship education on the role of corporate innovation and strategic managem

1、<p>　　The Analysis of Entrepreneurship Education on the Role of Corporate Innovation and Strategic Managem</p><p>　　Abstract. Carry out entrepreneurship education in our colleges and universities, still

2、 has to face many practical problems, such as lack of entrepreneurial awareness for college students, lack of entrepreneurial experience for teachers, lack the mechanism in schools leading the students start businesses,

3、the unreasonable entrepreneurial curriculum and teaching materials lack, lack of proper social oriented mechanisms. The paper analyzed the business in the course of the program of activities, or</p><p>　　Key

4、 words: entrepreneurship education; enterprise innovation; strategic management </p><p>　　Introductions </p><p>　　Enterprise innovation, although most commonly refers to the innovation of produc

5、ts and technologies, but in fact, enterprise innovation covers all aspects of the enterprise. In an industry, the innovation of enterprises decides on a leader or imitates followers. The enterprise innovation is also a p

6、rocess of entrepreneurs involved innovation goals and innovative program of activities to design, select and organize the implementation of a course of conduct; the ultimate goal is to achieve the mos</p><p>

7、;　　1.The strategy of enterprise innovation </p><p>　　The senior corporate decisions are often strategic decision-making. As mentioned above, an important innovation ultimately foot by high-level decision-mak

8、ing, innovation is of strategic significance. Strategic innovation decision-making is often considered in the wider market, like many enterprises momentum tend to market positioning the world market in the wide open to c

9、onsider, the world market to determine their great blindness turmoil, increased competition, there is greater complexity and r</p><p>　　2.1 The trends of strategic management </p><p>　　From the

10、point of view of the future development of enterprises, strategic performance plan and from the point of view of the course of development in the past, the strategy for the performance as a Pattern. If you look at the in

11、dustrial level, the strategic performance as a position, look at the enterprise level. Strategy is acted as a perspective. In addition, the strategy also manifested as a trick of the enterprises in the ploy. Strategic Ma

12、nagement: refers to the decision-making and managem</p><p>　　2.2 The role of strategic management </p><p>　　Strategic management make the growth and development of enterprises in a changing envi

13、ronment, and the management work to future environmental trends as a decision-making basis for business managers who attach importance to the study of the operating environment, the right to determine the company the dev

14、elopment direction select suitable business areas or product - market segments, thus better able to grasp the opportunities provided by the external environment, and enhance the adaptability of </p><p>　　Env

15、ironment - strategy - performance research paradigm is taken in the field of strategic management, more and more scholars. Strategic management is the management of change and change management, and its core environmenta

16、l changes and organizational adaptation problems. Strategic managers are to change seekers, he must not only adapt to change, but also to convey such a message to the other members of the organization, change is inevitab

17、le. Corporate strategic change, and associated organizati</p><p>　　2.4 Strategic management mode </p><p>　　With the deepening of the economic changes in the environment and research, strategic m

18、anagement model has undergone profound changes. From the industry competitive analysis, strategic conflict, resources school perspective to the dynamic capabilities theory, evolutionary theory, and the theory of chaotic

19、structure, strategic management research focus shifted to a more dynamic change model from the a static industrial model and efficient market, and the adaptive problem up. The organizational st</p><p>　　3.Th

20、e importance of entrepreneurial enterprises develop strategic management </p><p>　　In today's ultra-competitive environment, entrepreneurial enterprise, regardless of size, if not a strategic perspective

21、 to think and act, it will be very fragile. We often see a lot of entrepreneurs’ ambition to create their own full industry, but not developed a clear and viable strategy to distinguish competitors off; leading enterpris

22、es will soon be closed down. Many entrepreneurs believe that there is no need for new ventures to develop strategies; strategic large enterprises need to seriou</p><p>　　4.1 cultivateCorporate team building

23、</p><p>　　The team is the formal groups of individuals collaborate in order to achieve a certain goal. The team spirit is the willingness and style of the team members collaborate for the interests and goals

24、 of the team dedicated. Like-minded on the basis of the complementary roles of the team members, as long as the corporate strategic decision is reasonable and scientific staff morale can improve labor productivity. Entre

25、preneurial SMEs in which the process of the implementation of the strategy to foste</p><p>　　4.2 grasp market and analyze competitors </p><p>　　After looking to target customers, students must a

26、lso be a clear understanding of competitors, including its core competitiveness and management advantages. First, the university student entrepreneurs need to analyze the existing market competitors offer similar product

27、s or services business is a new venture is the most direct and most important competitors. Second, students start also to analyze trade barriers and potential intruders. The addition of the new enterprise will lead to a

28、decline in</p><p>　　5. Corporate innovation and strategic management inspire entrepreneurship education </p><p>　　5.1 students establish the self-awareness before entrepreneur- </p><p

29、>　　ial strategy </p><p>　　On the eve of Venture, the most critical is the development of effective strategies; the most critical is self-awareness for establishing entrepreneurial strategies. Self-analysi

30、s, strategic solid foundation, even if the leadership relationship is unknown, a failure of leadership, it can still survive. Strategy to form a correct idea, a university student entrepreneurs need to strengthen the thr

31、ee aspects of self-awareness, in order to identify strategic premise. College students should be a cle</p><p>　　The main content of the students start strategy involves finding customers and to develop and p

32、articipate in market competition analysis. As a start-up enterprises, should be more involved in the strategy of the business layer. Determine the company's products and services to target customers. University stude

33、nt entrepreneurs’ start-up strategy, the most important is to determine the company's products and services to target customers. The reason is that the returns obtained from the customer ar</p><p>　　5.3

34、Innovative education and entrepreneurship education awareness </p><p>　　Both from a conceptual level analysis and combing, especially domestic innovative education and there is no unified understanding. Ther

35、e are different perceptions of creative educational content; domestic scholars have given different interpretations. Some scholars from the environment level to strengthen the sense of innovation culture, innovation and

36、education is considered a positive impact on the use of the environment, play a guiding role of education to mobilize students to understand and </p><p>　　China should strengthen the University operability e

37、ntrepreneurship education, build entrepreneurship education curriculum system with Chinese characteristics, American university of the reason has made brilliant achievements, the direct driving force of economic developm

38、ent, an important reason is establishing a comprehensive, distinctive entrepreneurship education curriculum system in universities, so that the implementation of the American university entrepreneurship education has a d

39、istinct </p><p>　　References </p><p>　　[1] Bi jiajie, Li haibo. Analysis of the connotation of innovation and entrepreneurship education in colleges and universities[J]. Data of Culture and Educ

40、ation. 2011(04) </p><p>　　[2] Li shichun, Liu guan. About the meaning of entrepreneurship and innovation, comparison and integration of fusion research[J]. Economic Management. 2007(16) </p><p>

41、　　[3] Wang yuefen, Zang qiang. Corporate strategic management and competitive intelligence[J]. Information Science. 2001(01) </p><p>　　[4] Wang xingyuan, Ouyang lusheng. Strengthen strategic management to cr