軟件業(yè)的產(chǎn)業(yè)細(xì)分與中國(guó)行業(yè)應(yīng)用軟件專(zhuān)注化發(fā)展策略.pdf

1、V771345後旦大學(xué)碩士學(xué)位論文(專(zhuān)業(yè)學(xué)位)學(xué)校代碼：10246學(xué)號(hào)：032025421軟件業(yè)的產(chǎn)業(yè)細(xì)分與中國(guó)行業(yè)應(yīng)用軟件專(zhuān)注化發(fā)展策略院系：管理學(xué)院專(zhuān)業(yè)：工商管理(MBA)姓名：吳光偉指導(dǎo)教師：郁義鴻教授完成日期：2005年4月30日卷經(jīng)作者、導(dǎo)師露慧幻全文公布032025421吳光偉軟件業(yè)的產(chǎn)業(yè)細(xì)分與中國(guó)行業(yè)應(yīng)用軟件專(zhuān)注化發(fā)展策略AbstractSoftwareindustryisthecoreandsoulsectorinthe

2、informationindustry；italsoisthestrategicfieldinthenewroundcompetitionintheworldTocapturethedevelopmentopportunityandestablishtheadvantagedpositionintheinternationalindustrychain，notonlythedevelopedcountrybutalsothedevelo

3、pingcountrysetthegoalanddevelopmentstrategybasedonitsownconditionsfortheirsoftwareindustryThesecountriestakeseriesofmeasureandpolicytoencouragethesoftwareindustrytodevelopaswellTheygraduallyformthespecificandsuitablewayf

4、orthesoftwareindustrydevelopmentIntherecentyears，ChinahavemadeagreatprogressinthesoftwareindustrybutthespeedandsizeofthesoftwareindustrystilllaggedbehindthewholenationaleconomydevelopmentBynowChina’sdevelopmentstrategyof

5、thesoftwareindustryhasn’tcameintobeing，andtherelatedsupportmeasureshaven’ttakeneffectAdditionallyduetotheweakfoundationofthisindustrythegapinsoftwareindustrybetweenChinaandtheadvancedcountrieswasenlarged，ifwedon’ttakesom

6、emeasures，wewilllosttheinitiativeoftheinformationindustrytheemergentsituationisatthedoorandwillbeinevitablcOnlyaccuratelyunderstandeverystageforthedevelopmentofsoftwareindustryandmasterthesegmentmarketcanwetakethereasona

7、blecompetitivestrategyandactionFirstlythewriterdescriedthedevelopmenthistoryofsoftwareindustrySecondlyweanalyzedthemarketstructureandconductedamarketpositioningAtlastaconclusionwasmadebasedontheChinaspecificconditions，in

8、cludingthehllgedomesticmarket，therichIThumanresourceandtheuniquemanagementwaythattheChinesesoftwarevendorshouldfocusontheindustrymanagementsoftware，becauseofthestrongentrancebarriersofthissegmentmarketInthepotentialmarke

9、tsegmenttheselocalsoftwarevendorwillhaveacompetitiveadvantageCombinedthecaseanalysisofthelocalsoftwarecompanyinthisarticle，thedifferentiationresourceofindustrymanagementsoftwarewasdiscussedBasedonthePoter’stheoryofcompet

10、itivestrategywecometothefocusstrategyforthedevelopmentofChinasoftwareindustryattheend，thesupportsystemandmeasuresarediscussedThewriterwishtheseanalysisandconclusionswillbenefittheChinesesoftwarecompaniesKeywordsSoftwareI