“有意思”餐飲綠色營(yíng)銷策略研究【畢業(yè)論文】

1、畢業(yè)論文畢業(yè)論文（20112011屆）屆）“有意思有意思”餐飲綠色營(yíng)銷策略研究餐飲綠色營(yíng)銷策略研究所在學(xué)院商學(xué)院專業(yè)班級(jí)市場(chǎng)營(yíng)銷學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱完成日期年月日IIAbstract“Greenfood“requiresmethanthefooditselfnaturalnutritionalsorequiresthatfoodproductionconsumption.Theprocessofgreenenvironmentalp

2、rotectionisakindofproductsasthecetoprovidesafeguardconsumershttermlongtermoffspringhealthy.Inproductionservicesconsumerprocesswithenvironmentalprotectionsaveastheguidingideologyoffoodproductionconsumptionofaseriesofservi

3、ceprocess.GreenfoodisChinascateringtothenewrequestsalsonowftheirownrightsinterestsofconsumeroftheinevitableresult.“Interesting“brwasfoundedin1999.Sinceitsestablishmentthecompanyadheretothetrustwthinessentertainguestservi

4、ceteinsiston“haveyouIinteresting“businessphilosophystrivetoexpeastChinaprovincesregionalmarket.Itpersistsinthebusinessmodelofacomplexleisurecateringalreadyobtainedthegeneralapprobationoftheconsumersalreadyhasbecomeafashi

5、onablepopularsymbol.Howeverlikenumerouscateringservicesitalsoexistsasthedevelopmentcrisis.Thispaperhopetoindepthstudying“Interesting“bythegreenmarketingfoodsituationonthebasisoftherelatedtheycombinedwiththeactualsituatio

6、nof“Interesting“analyzesitsexistingcrisistheroomfimprovement.Indertofindasuitablethisbrofgreenmarketingstrategyestablishwithgreentechnologygreenmarketgreeneconomybasedonhumanresponsetotheecologicalconcernamodeofoperation