直銷為什么能成為現(xiàn)在最成功的營(yíng)銷-外文翻譯

1、外文翻譯原文Title：TheendofmassmarketingwhyallsuccessfulmarketingnowisdirectmarketMaterialSource：DirectMarketingAuth：rewRThomasDirectmarketingasthesolutionMarketing，likecooking，isbothanartscienceEveryanalyst，likeeverycook，hasad

2、ifferentrecipeThequalityoftheresultisinhowwellitsatisfiesTheultimateobjectiveofamarketingstrategyistoprovidethedirectionfanganizationtomakememoneyIndertofulfillthisobjective，asoundmarketingstrategymustbeunderstable，relev

3、ant，actionableSegmentationnichesseemtoprovideawaytodothisHowever，mostcompanieshavetoomanysegmentsnichestomanageEvenmedisheartening，theytendtolookatthewrongsegmentsnichesVeryfewmarketersliketogoaftersmallersegmentsnichesM

4、ostpeoplewanttotargetthelargestsegmentsThereareseveralreasonswhythisstrategyoftenfails:first，thelargersegmentsattractthemostcompetitionSecond，smallersegmentsmayhavemedistinctneedsthatcanbesatisfiedveryprofitablyThird，tar

5、getinglargersegmentscostsmethosecostsmayreducemarginsmedrasticallythantargetingsmallersegmentsInotherwds，focusingonnichessegmentscomesupshtfmanyganizationsDirectmarketingontheotherhcutsthroughtheconfusionuncertaintyofmas

6、smarketing，segmentation，nichesgoesrighttothecustomerInhisbook，PermissionMarketing，Godinprovidesanalternativetomarketingbyinterruption，whichofferstheconsumeranopptunitytovolunteertobemarketedtoBytalkingonlytovolunteers，Pe

7、rmissionMarketingguaranteesthatconsumerspaymeattentiontothemarketingmessageItallowsmarketerstotelltheirstycalmlysuccinctly，withoutfearofbeinginterruptedbycompetitsinterruptionmarketersItservesbothconsumersmarketersinasym

8、bioticexchangePermissionMarketingisanticipated，personal，relevant(Godin，1999)beingpumped，aboutthepromisesbeingmade，aboutthepeoplemakingthosepromiseswkedmarketsarenotonlysmartmarkets；buttheyarealsoequippedtogetmuchsmarter，

9、muchfaster，thanbusinessasusualBusinessasusualdoesnotrealizethisbecauseitcontinuestoconceptualizemarketsasdistantabstractionsbattlefields，targets，demographicsthesenewtechnologiesassimplyanotherconduitdownwhichcompaniescan

10、broadcastmessagesThesefumsarenotmerelyconduits，pipelines，anothertelevisionchannelTheyinvitecustomersintotalktolaughwitheachother，tolearnfromeachotherConnected，customersreclaimtheirvoiceinthemarket，butthistimewithmereachw

11、iderinfluencethaneverAtthece，thisiswelcomedbycustomerswithopenarmsManyganizationsfindthechangesindatabasemanagementcommunicationtechnologytobesooverwhelmingthattheydonotknowwheretobeginhowtocompeteFthosewhoreaddirectmark

12、etingasjustanotherbuzzwdinanindustrythathasmanybuzzwds，itisimptanttoknowthatdirectmarketingisnotatacticbutratherastrategyAtacticisadevicefaccomplishinganend，whereasastrategyisacarefulplanmethodInafootballgame，atrickplayi

13、satacticbutawellrehearsedplantocontainanexplosiverunnerisastrategyDirectmarketingisacarefulwellthoughtoutplanleadingtosuccessfulcustomerinteractionDoneproperly，directmarketingbecomesmarketingineverysenseofthewd，notonlyfl

14、argecompaniesbutalsofsmallcompaniesaswellDirectmarketingstrategiccustomeralliancesAsthenatureofthedemsbothathomeabroadfcecompaniestoconstantlyreexaminethevitalityoftheirrelationships，theinterestinvarioustypesofalliancesh

15、asgrownexponentially(CaslioneThomas，2002)Intherealmofcustomers–oneofacompany’smostvitalassets–thisrecognitionbeginswithcategizingthemalongthelinesoftimeliness，loyalty，vision，，ultimately，profitabilityDirectmarketingisabou