我國文化產(chǎn)業(yè)的國際競爭優(yōu)勢研究.pdf

1、北京工業(yè)大學(xué)碩士學(xué)位論文我國文化產(chǎn)業(yè)的國際競爭優(yōu)勢研究姓名：劉秀英申請學(xué)位級別：碩士專業(yè)：國際貿(mào)易學(xué)指導(dǎo)教師：楊松華20040501北京工業(yè)大學(xué)經(jīng)濟學(xué)碩士學(xué)位論文AbstractAstheglobaiizationofworldeconomyanddevelopmentofworldculturalindustrybeingpromotedfurtherandChinagainingthemembershipofWTO，ourcultu

2、ralmarketareopeningwiderandwider，andforeignculturalenterprisesthrongintoChinesemarketNowChinaisadjustingandreformingherculturalsystemSo，suchproblemsashowtodetermineourculturalindustry’Scompetitiveadvantagesandhowtoexertt

3、heseadvantageswillbediscussedinthispaperIn1982，UNESCOheldthemeetingworldculturalstrategiesconferenceinMexicoCitvInthemeetingthedevelopmentofhuman—culturewasbroughtintotheintegrationoftheworldeconomy，politicsandsocietyand

4、makethepromotingthedevelopmentofculturethepromiseofeachcountryinthenewcentury15years1aterin1997UNESCOputforwardunitedunionworldculturedevelopment10years口988—1997)，inwhichUNESC0advocatedtofilrthertheconcernonthehuman—cult

5、ureandintegrationofeconomy，politicsandcultureInMarch1998，UnitedUnioncultureanddevelopmentcommitteeheldtheCulturalPoliceforDevelopmentConferenceinStockholinneplanofStockholmconferencepromoteeachcountrytodesignandissuecult

6、urestrategyorrenewthecurrentculturestrategyandtegardtheseasanimportantpartofsustainabledevelopmentInfluencedbythewholebackground，theBritaintooktheleadinputtingtheculturestrategyintothedevelopmentscheduleAfterthat，manyEur

7、opecountriesandAmericancountriessuchasAustria，Canada，F(xiàn)rench，andAmericadesigntheirownculturestrategyonebyone，Butdifferentcountrieswithdifferenttraditionstakequitedifferentopinionstowardtherelationshipbetweencultureandmark

8、etAndSOtheirculturestrateg“esaredifferent，tooAstimegoesby，AmericabecomefromacountrywithlimitedculturalresourcesintoacountrywithsuperculturalindustryAfter1990s，culturalindustryhasbecomethemostdyⅡamicandprofitableindustryi

9、nAmericaRecently，theideaofstrengthenthecountrybydevelopingcultureiswidelyacceptedAndtheimportanceofcultureineconomyisregardedhighlyAsthebackboneofthenationaleconomytheculturalindustryindevelopedcountrieshasgainedcertaine

10、xperienceandsteadysystemontheindustrystructure，industrystrategyandindustryadvantagesMeanwhile，theygainedtheadvantageouspositioninworldmarketandplayedimportantroleintlledaily1ireofworldconsumersChina，asacountrywithabundan

11、tculturalresources，hasgreatchancetodevelopculturalindustryandfurtherpromotethenationaleconomydevelopment111ispaperisintendedtocenteraroundthesepointsAfteranalysisoftheenvironment，trendandexperienceandthedevelopedculrural

12、industryinwesterncountriesChineseculturalindustrycompetitiveadvantageswillbestudiedThemethodusedinthispaperisthediamondmodelInthelastpart，policiesontheexploitationofthepotentialadvantageswereresearchedKeywordsculturalind