特許經(jīng)營(yíng)企業(yè)建立與管理探討.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文特許經(jīng)營(yíng)企業(yè)建立與管理探討姓名：曾燕申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：芮明杰2000.4.1AStudyonSet—up&ManagementofaFranchisingCompanyAbstractFranchiseiSaspeciaJbUSinessformat0fchainstorebusinessItbuildsa、mutHalwin’buSinessroodelbetweenthefranchise

2、randthefranchisees，whiChleadSashortcuttofastexpansionbylowerinvestmentsoftheenterpriseDecidedbythespecialbusinessformat0fafranchisingcompany，specialstudyshouldbedoneonthesystemsetupandmanagementofsuchacompanyThisthesiSin

3、troducessomeimportantaspectsoftheset—upofafranchisingsystem，includingcultivationofthesamplestore，choiceofsitelocation，franchisingcontract&fees，systemservice，trainingandsupervision，etc，throughwhichthecompanymayrealizetheb

4、asicfunctionsoffranchisingItalsofocusonsomemanagementissuesofafranchisingcompany，includingcompanyCI，standardizationcentralcontrolmanagementandallocationandrestrainofpowerbetweenthetwoparties，analyzinghowtheseaspectsenhan

5、cethefunctionsoffranchisingandimprovetheefficiencyofthecompanyOnthepurposeofusingforreferencesofsetupandmanagementofafranchisingcompany，thisthesisalsointroducesaworld—widetypicalfranchisingcompany—McDonald’SCorporationan

6、ditsinspiretoUSLastbutnotleast，thethesisgiyessomeopinionsonsetting—upandmanagingofafranchisingcompanyinChinabyanalyzingthemacro—environment，marketpotentialandcurrentcircumstances0fChina’SfranchisingbUSinessKeywordSCIassN