基于波特“鉆石模型”的青島家電產業(yè)競爭力研究.pdf

1、南京航空航天大學碩士學位論文基于波特“鉆石模型”的青島家電產業(yè)競爭力研究姓名：徐建紅申請學位級別：碩士專業(yè)：產業(yè)經濟學指導教師：吳秋璟201103基于波特“鉆石模型”的青島家電產業(yè)競爭力研究IIAbstractThrough32yearsofdevelopmentQingdaohasgrownintooneofChinesewellknownelectricalappliancesmanufacturingindustrybases.A

2、tpresentheregatheredHaierHisenseAucmathreebigheavyweightelectricalappliancesproducersaswellasKaiteAosuQindaoLonrensoontwoelectricalappliancesbrsfmedhadtheQingdaoacteristicelectricalappliancesindustrialdevelopmentpattern.

3、Qingdaoisthelargesthomeappliancesmanufacturingithasahigherdegreeofmarketientedacertainindustrialcompetitiveness.Howevertherearesomeintheindustrytheneedtoresolveissuesfexample:Qingdaoelectricalappliancesindustrybrpolariza

4、tionisveryprominentontheonehbrlikeHaierisaglobalinternationalbrontheotherhtheylackmediumthesmallelectricalappliancesbrparticularlysparepartsnecessaryenterprisesnecessaryabilityisnotenoughmakingtheimbalancebetweentheconsu

5、merelectronicschain.MeovercompetitionamonghomeapplianceindustryismemeintensebecauseofscramblingfthemarketthisalsocausestheQingdaoelectricalappliancesindustrytofacetheseriouschallenge.Inthispaperstingonthecompetitivenesso

6、fregionalindustryperspectiveanalyzesthecompetitivenessofhomeapplianceindustry.FirstlyreviewedthehomeapplianceindustryofQingdao20yearsofdevelopmentanalyzethesituationoftheindustryonthebasisofthestatus.SecondlytheuseofPter

7、s“diamond”modelofthecompetitivenessofQingdaohomeelectricalapplianceindustryconductedacomprehensiveanalysistoidentifyaffectstheQingdaoelectricalappliancesindustrycompetitivepowerthekeyaspect.Thirdlyestablishesindustrialco

8、mpetitivenessevaluationsystemofhomeapplianceindustrycarriesonthequantitativeanalysisusingtheprincipalcomponentsanalysistotheQingdaoelectricalappliancesindustrycompetitivepower.FinallyunifiestheQingdaoelectricalappliances