禮品電商網(wǎng)商業(yè)計(jì)劃書

1、禮品電子商務(wù)網(wǎng)站——商業(yè)計(jì)劃書目錄一、背景........................................................................................................................3二、市場(chǎng)分析........................................................................

2、........................................41.需求分析....................................................................................................................42.問題分析..................................................

3、..................................................................53.經(jīng)營分析....................................................................................................................64.生態(tài)環(huán)境........................

4、............................................................................................7三、用戶定位................................................................................................................81.用戶定義..

5、..................................................................................................................82.用戶特征...................................................................................................

6、...............113.目標(biāo)用戶..................................................................................................................11四、市場(chǎng)定位...........................................................................

7、...................................111.市場(chǎng)定位..................................................................................................................112.網(wǎng)站定位.......................................................

8、...........................................................131.內(nèi)容更新調(diào)整策劃..................................................................................................352.技術(shù)解決方案.........................................

9、.................................................................353.網(wǎng)站安全系統(tǒng)..........................................................................................................36十、結(jié)束語................................

10、..................................................................................36一、背景禮品行業(yè)是一個(gè)最近幾年高速發(fā)展的行業(yè)，平均利潤(rùn)率高，市場(chǎng)空間巨大，產(chǎn)銷均有大幅提高空間。發(fā)展前景以及潛力都很巨大，風(fēng)險(xiǎn)相對(duì)而言比較低。而且禮品行業(yè)是一個(gè)完全自由競(jìng)爭(zhēng)的行業(yè)，行業(yè)壁壘小，科技含量不高，門檻較低，但競(jìng)爭(zhēng)激烈。隨著商務(wù)禮品行業(yè)的進(jìn)一步快速發(fā)展，國內(nèi)的商務(wù)