生鮮電商商業(yè)計(jì)劃書(2015)

1、生鮮電商商業(yè)計(jì)劃書生鮮電商商業(yè)計(jì)劃書組員：湛希迎、兔兔、雷鳴組員：湛希迎、兔兔、雷鳴時(shí)間：時(shí)間：2012015.1111.1919（一）組織結(jié)構(gòu)..........................................................................................29（二）人員配置.................................................

2、.........................................32六、營銷策略六、營銷策略......................................................................................................................3434（一）產(chǎn)品策略....................................

3、......................................................34（二）價(jià)格策略..........................................................................................35（三）銷售渠道..........................................................

4、................................35（四）促銷手段..........................................................................................36（五）形象工程策劃..............................................................................

5、....37七、投資估算與資金來源七、投資估算與資金來源..................................................................................................3838（一）投資估算依據(jù).................................................................................

6、.38（二）投資估算..........................................................................................38（三）資金來源..........................................................................................38八、財(cái)務(wù)評價(jià)八、財(cái)務(wù)評價(jià).......

7、...............................................................................................................4040（一）財(cái)務(wù)評價(jià)依據(jù)..................................................................................40（二）營業(yè)收入、營業(yè)稅金

8、和附加估算..................................................40（三）總成本費(fèi)用及經(jīng)營成本估算..........................................................41（四）財(cái)務(wù)評價(jià)結(jié)論...............................................................................

9、...45九、風(fēng)險(xiǎn)分析及對策九、風(fēng)險(xiǎn)分析及對策..........................................................................................................4646（一）政策風(fēng)險(xiǎn)................................................................................

10、..........46（二）市場風(fēng)險(xiǎn)..........................................................................................46（三）經(jīng)營風(fēng)險(xiǎn)..........................................................................................46（四）資金風(fēng)險(xiǎn)...