中國的世界級紅酒商業(yè)計劃書

1、“中國的世界級紅酒中國的世界級紅酒”商業(yè)計劃商業(yè)計劃新天國際葡萄酒業(yè)有限公司新天國際葡萄酒業(yè)有限公司Allrightsreserved新天國際葡萄酒業(yè)有限公司商業(yè)計劃機密Copyright2005SuntimebreweryCo..LtdVersion2.01目錄第一章摘要...................................................................................

2、..............................................................3第二章公司介紹.........................................................................................................................................4一、宗旨（任務(wù)）....

3、.....................................................................................................................................4二、公司簡介................................................................................

4、.................................................................4三、種植基地.................................................................................................................................................8四、

5、公司管理...............................................................................................................................................14五、知識產(chǎn)權(quán).................................................................

6、..............................................................................20六、財務(wù)分析......................................................................................................................................

7、.........22第三章中國葡萄酒市場與行業(yè)概況.......................................................................................................24一、市場及行業(yè)現(xiàn)狀................................................................................

8、...................................................24二、行業(yè)成長性分析...................................................................................................................................26三、市場細分...................

9、............................................................................................................................28四、行業(yè)投資價值......................................................................................

10、.................................................34五、產(chǎn)業(yè)鏈條...............................................................................................................................................35六、產(chǎn)業(yè)政策............

11、...................................................................................................................................36第四章競爭性分析...............................................................................

12、......................................................38一、市場競爭綜述.......................................................................................................................................38二、競爭者分析............

13、...............................................................................................................................40三、競爭模式分析...................................................................................

14、....................................................43四、主要財務(wù)數(shù)據(jù)比較...............................................................................................................................45第五章公司戰(zhàn)略....................

15、...................................................................................................................46一、機遇與挑戰(zhàn)................................................................................................

16、...........................................46二、優(yōu)勢與劣勢...........................................................................................................................................46三、市場戰(zhàn)略.....................

17、..........................................................................................................................47四、階段目標..........................................................................................

18、.....................................................47第六章產(chǎn)品...............................................................................................................................................48一、產(chǎn)品規(guī)劃.........

19、......................................................................................................................................48二、產(chǎn)品定義..............................................................................

20、.................................................................49三、產(chǎn)品種類...............................................................................................................................................50第七

21、章市場計劃.......................................................................................................................................53一、市場總體策略......................................................................