綠環(huán)海綿肥皂盒有限公司創(chuàng)業(yè)計劃書

1、目錄目錄第一部分執(zhí)行總結(jié)......................................................................................11.1產(chǎn)品簡介.............................................................................................11.2背景介紹.............

2、................................................................................11.3市場描述及競爭分析.........................................................................11.4市場營銷..............................................

3、...............................................21.5財務(wù)戰(zhàn)略.............................................................................................21.6風險分析................................................................

4、.............................21.7組織與人力資源.................................................................................2第二部分項目介紹......................................................................................32.1

5、立項背景.............................................................................................32.2市場需求.............................................................................................3第三部分產(chǎn)品介紹.............

6、.........................................................................43.1前景.....................................................................................................43.2項目創(chuàng)新點...............................

7、.....................................................43.3生產(chǎn)工藝研究................................................................................5第四部分市場分析....................................................................

8、..................64.1市場宏觀環(huán)境分析.............................................................................64.2市場競爭環(huán)境分析...........................................................................104.2.1行業(yè)吸引分析.............

9、...................................................................104.2.2競爭對手分析................................................................................11第五部分市場營銷..................................................

10、..................................125.1市場營銷模式...................................................................................125.1.1運營市場分析圖............................................................................12

11、5.2目標市場定位...................................................................................135.3營銷策略組合...................................................................................135.3.1產(chǎn)品定位.......................

12、.................................................................145.3.2品牌策略........................................................................................155.3.3產(chǎn)品外觀和服務(wù)..........................................

13、..................................165.3.4定價策略........................................................................................175.4渠道分析..............................................................................

14、..........185.4.1渠道闡述.......................................................................................185.4.2渠道優(yōu)點........................................................................................185.4.3渠道弊端..

15、.....................................................................................195.4.4針對弊端采取的措施...................................................................195.4.5渠道物流策略.......................................

16、.........................................195.5促銷策略...........................................................................................205.5.1人員推廣....................................................................

17、....................215.5.2廣告策略........................................................................................225.5.3公共關(guān)系營銷................................................................................235.5.4網(wǎng)

18、絡(luò)營銷策略................................................................................245.5.4.1網(wǎng)站建設(shè)目的及功能定位.........................................................245.5.4.2網(wǎng)絡(luò)營銷策略...........................................

19、..................................24目錄II10.6.人力資源管理.................................................................................48第十部分團隊介紹..............................................................................

20、......5010.1團隊名稱.........................................................................................5010.2各成員介紹.....................................................................................5110.3專利申報信息.......