壁紙創(chuàng)業(yè)大賽策劃書(shū)2

1、3目錄目錄第1章執(zhí)行總結(jié)執(zhí)行總結(jié)..............................................................................................................................61.1項(xiàng)目簡(jiǎn)介......................................................................

2、.......................................................61.2市場(chǎng)定位.............................................................................................................................61.3公司描述........................

3、.....................................................................................................61.3.1公司名稱(chēng).............................................................................................................

4、.....61.3.2公司簡(jiǎn)介..................................................................................................................61.3.3公司的宗旨及企業(yè)文化...........................................................................

5、...............71.3.4公司口號(hào)..................................................................................................................71.3.5公司的經(jīng)營(yíng)模式....................................................................

6、..................................7第2章公司的產(chǎn)品及服務(wù)公司的產(chǎn)品及服務(wù)..............................................................................................................92.1產(chǎn)品介紹................................................

7、..............................................................................92.1.1公司經(jīng)營(yíng)的產(chǎn)品種類(lèi)...............................................................................................92.1.2生產(chǎn)流程......................

8、...........................................................................................102.1.3壁紙墻紙生產(chǎn)設(shè)備...............................................................................................112.2服務(wù)及優(yōu)勢(shì).........

9、..............................................................................................................122.2.1公司的服務(wù)..................................................................................................

10、...........122.2.2產(chǎn)品價(jià)格優(yōu)勢(shì)........................................................................................................132.2.3產(chǎn)品服務(wù)優(yōu)勢(shì)...............................................................................

11、.........................132.3相對(duì)價(jià)值增長(zhǎng)...................................................................................................................15第3章市場(chǎng)分析市場(chǎng)分析........................................................

12、....................................................................173.1市場(chǎng)調(diào)研...........................................................................................................................173.2需求分析...........

13、................................................................................................................183.3市場(chǎng)細(xì)分...................................................................................................

14、........................223.4目標(biāo)市場(chǎng)............................................................................................................................24（一）公司的客戶(hù)主要是誰(shuí)：（一）公司的客戶(hù)主要是誰(shuí)：...................................

15、...................................................................24（二）人們?yōu)槭裁磿?huì)購(gòu)買(mǎi)我們的產(chǎn)品：（二）人們?yōu)槭裁磿?huì)購(gòu)買(mǎi)我們的產(chǎn)品：......................................................................................25第4章公司經(jīng)營(yíng)發(fā)展戰(zhàn)略公司經(jīng)營(yíng)發(fā)展戰(zhàn)略..........

16、..................................................................................................264.1公司精神.................................................................................................................

17、..........264.2公司的發(fā)展計(jì)劃...............................................................................................................274.3公司發(fā)展戰(zhàn)略............................................................................

18、.......................................274.3.1初期（13年）.....................................................................................................284.3.2中期（46年）....................................................

19、.................................................284.3.3長(zhǎng)期（710年）...................................................................................................28第5章?tīng)I(yíng)銷(xiāo)策略營(yíng)銷(xiāo)策略............................................

20、................................................................................295.1營(yíng)銷(xiāo)思路...........................................................................................................................295.2產(chǎn)品策

21、略............................................................................................................................305.2.1產(chǎn)品......................................................................................

22、...................................305.2.2包裝.........................................................................................................................305.2.3服務(wù)..............................................