財(cái)務(wù)報(bào)告分析期末論文——老板電器2011-2014年度財(cái)務(wù)分析

1、老板電器財(cái)務(wù)分析姓名：學(xué)號(hào)：班級(jí)：任課老師：2014年12月目錄目錄一、公司基本情況介紹..................................................................................................................51、公司的基本信息....................................................

2、............................................................52、公司的主營(yíng)業(yè)務(wù)................................................................................................................52.1.主營(yíng)廚衛(wèi)電器...........................

3、.................................................................................52.2.主打華東市場(chǎng)............................................................................................................63、近三年的主要會(huì)計(jì)和業(yè)務(wù)數(shù)據(jù)及主要政

4、策原因分析.....................................................73.1.20122013年?duì)I業(yè)收入利潤(rùn)走高..............................................................................73.2.2014年第三季度營(yíng)業(yè)收入依舊可觀........................................

5、................................7二、公司治理結(jié)構(gòu)分析——家族企業(yè)邁出決策層與經(jīng)營(yíng)層分離第一步...................................81、公司股本變動(dòng)及股東情況——一股獨(dú)大.........................................................................81.1.表面分析....................

6、..............................................................................................101.2.深入分析..................................................................................................................10

7、2、公司高管情況分析..........................................................................................................102.1.“自己人”還是職業(yè)經(jīng)理人...................................................................................102

8、.2.評(píng)價(jià)..........................................................................................................................11三、公司行業(yè)地位及行業(yè)競(jìng)爭(zhēng)力分析...........................................................................

9、..............121、品牌定位中高端..............................................................................................................122、公司業(yè)務(wù)行業(yè)競(jìng)爭(zhēng)力分析......................................................................

10、........................132.1.公司的中高端定位契合了行業(yè)的發(fā)展趨勢(shì)...........................................................132.2.公司在中高端市場(chǎng)的市占率有近一步上升的空間...............................................132.3.低端市場(chǎng)競(jìng)爭(zhēng)極度分散，未來(lái)不是發(fā)展的重點(diǎn).............

11、......................................173、公司戰(zhàn)略行業(yè)競(jìng)爭(zhēng)力分析——品牌構(gòu)建利潤(rùn)護(hù)城河，渠道變革促增長(zhǎng)...................173.1.多年積淀終成中高端品牌形象...............................................................................173.2.渠道多元化確保規(guī)模增長(zhǎng)..............

12、.........................................................................183.3.渠道變革共促增長(zhǎng)..................................................................................................194、公司行業(yè)競(jìng)爭(zhēng)風(fēng)險(xiǎn)因素.....................

13、.............................................................................20四、宏觀經(jīng)濟(jì)運(yùn)行狀況及經(jīng)濟(jì)政策對(duì)公司的影響分析.............................................................201、國(guó)內(nèi)宏觀經(jīng)濟(jì)運(yùn)行基本狀況.........................................

14、..................................................202、國(guó)家“十二五”相關(guān)政策影響及分析...........................................................................212.1.城鎮(zhèn)化水平提高..............................................................

15、........................................212.2.新的市場(chǎng)需求..........................................................................................................222.3.人民生活水平提高................................................

16、..................................................222.4.出口需求增加..........................................................................................................223、其他相關(guān)政策..........................................

17、........................................................................223.1.家電業(yè)補(bǔ)貼政策全面退出.......................................................................................233.2.我國(guó)出臺(tái)實(shí)施首部家電智能分級(jí)標(biāo)準(zhǔn)、新版能效標(biāo)準(zhǔn)實(shí)施以及工信部稱(chēng)將出臺(tái)鼓勵(lì)高效

18、節(jié)能家電新政策.............................................................................................233.3.上海自貿(mào)區(qū)正式啟動(dòng)，商務(wù)部發(fā)文鼓勵(lì)發(fā)展電子商務(wù).......................................243.4.“網(wǎng)購(gòu)七日后悔權(quán)”實(shí)施；新《消費(fèi)者權(quán)益保護(hù)法》實(shí)施，家電經(jīng)營(yíng)者承擔(dān)舉證責(zé)任.........

19、...................................................................................................................253.5.房貸新政余音未了央行再次宣布降息.................................................................254、政策法律因素未來(lái)發(fā)展趨勢(shì)及對(duì)