冰淇淋創(chuàng)業(yè)計(jì)劃書(1)

1、I冰淇淋店創(chuàng)業(yè)計(jì)劃書冰淇淋店創(chuàng)業(yè)計(jì)劃書摘要經(jīng)過多年的發(fā)展，就全國(guó)的商業(yè)運(yùn)作模式來看，已經(jīng)越來越多的人看中像連鎖加盟的小店鋪等創(chuàng)業(yè)模式，而這種模式又以飲食位居榜首。曾經(jīng)風(fēng)靡亞洲30年的珍珠冰淇淋及各種茶飲系列，如今到中國(guó)還不到十年，冰淇淋行業(yè)前景正處在成長(zhǎng)期，而目前的銷售模式大都是個(gè)人經(jīng)營(yíng)或商鋪附帶經(jīng)營(yíng)。所以冰淇淋行業(yè)前景還是非常大的，發(fā)展趨勢(shì)很好的，而且有非常巨大的潛力。關(guān)鍵詞：關(guān)鍵詞：冰淇淋，餐飲，飲料，營(yíng)銷III目錄目錄1背景...

2、............................................................................................................................................11.1行業(yè)及產(chǎn)品分析.....................................................................

3、............................................11.2發(fā)展趨勢(shì)..............................................................................................................................12SWOT分析..................................

4、.....................................................................................................32.1S優(yōu)勢(shì)................................................................................................................

5、...................32.2W劣勢(shì)...................................................................................................................................32.3O機(jī)會(huì)........................................................

6、..........................................................................32.4T威脅...................................................................................................................................33發(fā)展戰(zhàn)略..

7、......................................................................................................................................43.1初期................................................................................

8、.....................................................43.2中期.....................................................................................................................................44市場(chǎng)營(yíng)銷策略....................

9、............................................................................................................54.1營(yíng)銷戰(zhàn)略遵循的原則...................................................................................................

10、......54.1.1統(tǒng)一性原則............................................................................................................54.1.2量化、細(xì)化原則..................................................................................

11、...................54.2具體策略...........................................................................................................................54.2.1梯級(jí)策略............................................................

12、.......................................................54.2.2聯(lián)盟策略.................................................................................................................54.2.3情報(bào)與信息策略.............................

13、........................................................................64.2.4假日特色服務(wù).........................................................................................................65生產(chǎn)管理.........................

14、...............................................................................................................75.1生產(chǎn)組織方案...................................................................................................

15、..................75.2生產(chǎn)要求..............................................................................................................................75.3廠址的選擇...........................................................

16、..............................................................75.4冰淇淋店設(shè)備的選購(gòu)..........................................................................................................85.5生產(chǎn)工藝流程.............................

17、.........................................................................................96財(cái)務(wù)和投資分析..........................................................................................................................

18、117風(fēng)險(xiǎn)防范......................................................................................................................................118結(jié)論..........................................................................

19、....................................................................119文獻(xiàn)...............................................................................................................................................1210

20、附件............................................................................................................................................1310.1調(diào)查問卷....................................................................