【mba畢業(yè)論文】湖南慶泰煙花制造有限公司發(fā)展戰(zhàn)略研究

1、湖南大學(xué)碩士學(xué)位論文湖南慶泰煙花制造有限公司發(fā)展戰(zhàn)略研究姓名：余濤申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：馬超群20071110AbstractFireworksindustryiskeepingarapiddeVelopmeIlt，astheeconomygrowlng，tnedemandforfireworksindustryhaveincreasedrapidlybothforeignmarketsanddomesticmark

2、etsLiuyangfireworksasapillarindustry，withthedeVelopmentottheindustryandthestrengtheningofthegovernmentadministration，itisfacedwiththeintegrationofproductionandstandardizedbytheopportunitiesandchallengesHunanOingtainrewor

3、ksManufacturingCoLtd(shortforQingtaifireworkslately)，astheleaderofLiuyangnreworksenterprises，howtoupgradewiththetrans士’omatlono士traditionalindustries，intheincreasingly丘ercemarketcompetltlon，promoteselfdevelopment，itisapr

4、oblemThispaper，weusetheQingtaifirewoIIkscompanyasourresearchlngobJect，firstlv，introducestheprofessionbackgroundofandthebasicinfomationaboutOingtaifireworks；secondly，fomallyanalyzesitsexternalsettingswlthananalyslsmethod—

5、—PEST，andPoIrter’sfivepower—analyzingmodels；thirdly，exploresltsopponunities，threats，advantagesanddisadVantageswithSWOTmatrix，andflnlshesmakingitsstrategicmatchesQingtainfeworkshasmanykeyextemaldeVelopmentopportunities，su

6、chasindustrygoodmomentumofeconomicdeVelopment，broadmarketprospects，andtherapiddevelopmentoftechnology，butalsofaclngnercecompetitionsuchastheindustryscale，thenumberofsmallenterprises，thetenselaborresourcesTheinternalposse

7、ssionofthemainadVantagesofagoodreputatlon，astrongresearchcapabilityandalotoffunds，andimproVethemanagementandstablemarketshareadvantages，therearestillalowshareofthedomesticmarket，theneedtofhrtherexpandthescale，thelackofhi

8、ghqualitymarketingandpersonnellssuesUnthisbasis，offeringitsgeneraldevelopmentalstrategy，rapidlygrowthstrategy；andfinallybringsforwardresearch，brand，marketingtacticsetctoimplementltsstrategy，andbasingontheseformulatesspec

9、訊cmeasuresforcombatreadlnessWeusemanystrategictheoriesandanalyticaltoolsinthisarticletogettheappropriateconclusionaboutstrategicpositionandbusinessplanforQingtai6reworks，wethinkthisconclusionisoperableforQingtaifireworks