chapter 4 the internal assessment

1、Chapter 4 The Internal Assessment,Internal strengths/weaknessesExternal opportunities/threatsClear statement of mission,Nature of an Internal Audit,Basis for Objectives & Strategies,Internal Audit,Information from

2、:ManagementMarketingFinance/accountingProduction/operationsResearch & DevelopmentManagement information Systems,Parallels process of external audit,Resource Based View (RBV),Approach to Competitive Advantage,In

3、ternal resources are more important than external factors,Resource Based View (RBV),3 All Encompassing Categories,Physical resourcesHuman resourcesOrganizational resources,Resource Based View (RBV),Empirical Indicators

4、,RareHard to imitateNot easily substitutable,Integrating Strategy & Culture,Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is

5、considered valid and taught to new members,Organizational Culture,CulturalProducts,Values,Legends,Beliefs,Heroes,Rites,Symbols,Rituals,Myths,,,,,,,,,Integrating Strategy & Culture,Management,Planning,,Stage When Mos

6、t Important,Function,Strategy Formulation,Organizing,Strategy Implementation,Motivating,Strategy Implementation,Staffing,Controlling,Strategy Implementation,Strategy Evaluation,,,,,Marketing,Customer Needs/Wants for Prod

7、ucts/Services,DefiningAnticipatingCreatingFulfilling,Marketing,Marketing Functions,Customer analysisSelling products/servicesProduct & service planningPricingDistributionMarketing researchOpportunity analysi

8、s,Finance/Accounting,Finance/Accounting Functions,Investment decision (Capital budgeting)Financing decisionDividend decision,Production/Operations,Production/Operations Functions,ProcessCapacityInventoryWorkforceQu

9、ality,Research & Development,Research & Development Functions,Development of new products before competitorsImproving product qualityImproving manufacturing processes to reduce costs,Management Information Syst