某酒店商業(yè)管理計劃書

1、商業(yè)計劃書項目名稱項目名稱XXXX商務酒店商務酒店項目單位項目單位地址電話傳真電子郵件電子郵件聯(lián)系人二OO五年一月7.2.產(chǎn)品與服務................................................................287.3.定價......................................................................287.4.銷售渠道..

2、................................................................287.4.1.直接渠道............................................................287.4.2.間接渠道............................................................297.5.公關宣傳策略

3、..............................................................297.6.銷售激勵制度..............................................................318.營運和管理......................................................................318.1

4、.基本業(yè)務流程..............................................................318.2.機構設置..................................................................348.3.人員配備.................................................................

5、.358.4.管理團隊..................................................................368.5.遵循的標準................................................................369.投資與財務評價.........................................................

6、.........369.1.項目實施計劃進度..........................................................369.2.投資估算..................................................................369.3.收入、成本費用及利潤預測.............................................

7、.....379.3.1.住宿收入預測........................................................379.3.2.餐飲收入預測........................................................399.3.3.物業(yè)租賃收入預測....................................................399.3.4

8、.總收入預測..........................................................409.3.5.成本費用預測........................................................409.3.5.利潤預測............................................................409.4.現(xiàn)金流量預測..

9、............................................................419.5.財務評價..................................................................4110.風險與對策分析.................................................................4310.1.

10、風險.....................................................................4310.1.1.客源影響帶來的風險.................................................4310.1.2.人力資源風險.......................................................4310.1.3.市場競

11、爭風險.......................................................4310.1.4.行業(yè)特點決定的風險.................................................4310.2.對策.....................................................................4310.2.1.客源影響對策..

12、.....................................................4310.2.2.人力資源風險對策...................................................4410.2.3.市場競爭風險對策...................................................4410.2.4.行業(yè)特點風險對策..............

13、.....................................4411.融資計劃.......................................................................4411.1.融資資金金額、方式與用途.................................................4411.1.1.融資金額......................

14、.....................................4411.1.2.融資方式...........................................................4411.1.3.融資資金用途.......................................................4511.2.公司治理與投資者保護........................