某酒店商業(yè)管理計(jì)劃書

1、商業(yè)計(jì)劃書項(xiàng)目名稱項(xiàng)目名稱XXXX商務(wù)酒店商務(wù)酒店項(xiàng)目單位項(xiàng)目單位地址電話傳真電子郵件電子郵件聯(lián)系人二OO五年一月7.2.產(chǎn)品與服務(wù)................................................................287.3.定價(jià)......................................................................287.4.銷售渠道..

2、................................................................287.4.1.直接渠道............................................................287.4.2.間接渠道............................................................297.5.公關(guān)宣傳策略

3、..............................................................297.6.銷售激勵(lì)制度..............................................................318.營(yíng)運(yùn)和管理......................................................................318.1

4、.基本業(yè)務(wù)流程..............................................................318.2.機(jī)構(gòu)設(shè)置..................................................................348.3.人員配備.................................................................

5、.358.4.管理團(tuán)隊(duì)..................................................................368.5.遵循的標(biāo)準(zhǔn)................................................................369.投資與財(cái)務(wù)評(píng)價(jià).........................................................

6、.........369.1.項(xiàng)目實(shí)施計(jì)劃進(jìn)度..........................................................369.2.投資估算..................................................................369.3.收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè).............................................

7、.....379.3.1.住宿收入預(yù)測(cè)........................................................379.3.2.餐飲收入預(yù)測(cè)........................................................399.3.3.物業(yè)租賃收入預(yù)測(cè)....................................................399.3.4

8、.總收入預(yù)測(cè)..........................................................409.3.5.成本費(fèi)用預(yù)測(cè)........................................................409.3.5.利潤(rùn)預(yù)測(cè)............................................................409.4.現(xiàn)金流量預(yù)測(cè)..

9、............................................................419.5.財(cái)務(wù)評(píng)價(jià)..................................................................4110.風(fēng)險(xiǎn)與對(duì)策分析.................................................................4310.1.

10、風(fēng)險(xiǎn).....................................................................4310.1.1.客源影響帶來的風(fēng)險(xiǎn).................................................4310.1.2.人力資源風(fēng)險(xiǎn).......................................................4310.1.3.市場(chǎng)競(jìng)

11、爭(zhēng)風(fēng)險(xiǎn).......................................................4310.1.4.行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn).................................................4310.2.對(duì)策.....................................................................4310.2.1.客源影響對(duì)策..

12、.....................................................4310.2.2.人力資源風(fēng)險(xiǎn)對(duì)策...................................................4410.2.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)對(duì)策...................................................4410.2.4.行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策..............

13、.....................................4411.融資計(jì)劃.......................................................................4411.1.融資資金金額、方式與用途.................................................4411.1.1.融資金額......................

14、.....................................4411.1.2.融資方式...........................................................4411.1.3.融資資金用途.......................................................4511.2.公司治理與投資者保護(hù)........................