百色市平果萬冠項(xiàng)目發(fā)展策劃報(bào)告（124頁）

1、1127127前言“平果萬冠項(xiàng)目”項(xiàng)目位于平果縣教育路。項(xiàng)目所在位置為一塊平整的土地，占地226.224畝（約150000平方米）視野空曠，地塊形狀方正，南面緊鄰教育路，西面靠城市規(guī)劃路，與平果縣政府和中心廣場(chǎng)相對(duì)望。受發(fā)展商萬冠投資發(fā)展有限公司的委托，XX房地產(chǎn)咨詢有限公司組成專門研究小組對(duì)本項(xiàng)目進(jìn)行了發(fā)展策劃。研究小組通過對(duì)平果縣社會(huì)經(jīng)濟(jì)形勢(shì)、房地產(chǎn)市場(chǎng)發(fā)展現(xiàn)狀、商業(yè)發(fā)展?fàn)顩r、住宅市場(chǎng)發(fā)展?fàn)顩r、項(xiàng)目周邊狀況以及項(xiàng)目發(fā)展可能的各相關(guān)因

2、素進(jìn)行深入調(diào)查研究，對(duì)項(xiàng)目定位、項(xiàng)目可能的發(fā)展模式、項(xiàng)目規(guī)劃設(shè)計(jì)構(gòu)思、項(xiàng)目經(jīng)濟(jì)效益評(píng)估等方面進(jìn)行了深入分析，最后形成了本報(bào)告。報(bào)告的編制基于以下的假設(shè)：1、報(bào)告編制過程中所遵循的有關(guān)法律、經(jīng)濟(jì)政策無重大變化，基本經(jīng)濟(jì)數(shù)據(jù)無重大偏差；2、項(xiàng)目所在地平果縣的城市規(guī)劃、社會(huì)經(jīng)濟(jì)發(fā)展戰(zhàn)略不發(fā)生重大調(diào)整；3、無其他人力不可抗拒因素及不可預(yù)見因素造成的重大影響。31271278.8.項(xiàng)目可供選擇方案項(xiàng)目可供選擇方案.................

3、................................................539.9.項(xiàng)目定位及開發(fā)主題可行性評(píng)估項(xiàng)目定位及開發(fā)主題可行性評(píng)估.........................................549.1.項(xiàng)目所在區(qū)域發(fā)展前景分析..........................................................................549.2

4、.項(xiàng)目命名建議..................................................................................................559.3.商業(yè)物業(yè)項(xiàng)目綜合定位及經(jīng)營主題..............................................................559.4.住宅項(xiàng)目總體定位及經(jīng)營主題.............

5、.........................................................629.5.項(xiàng)目潛在租售客戶來源..................................................................................659.6.項(xiàng)目定位可行性評(píng)估..................................................

6、....................................6710.10.項(xiàng)目規(guī)劃設(shè)計(jì)建議項(xiàng)目規(guī)劃設(shè)計(jì)建議.................................................................7110.1.總體布局建議..................................................................................

7、................7110.2.建筑風(fēng)格建議..................................................................................................7210.3.景觀設(shè)計(jì)建議................................................................................

8、..................7310.4.單體設(shè)計(jì)及裝修標(biāo)準(zhǔn)建議..............................................................................7410.5.商場(chǎng)功能定位與商業(yè)配比、配套設(shè)施的設(shè)置..............................................7910.6.設(shè)備設(shè)施及智能化應(yīng)用建議...............

9、...........................................................8310.7.項(xiàng)目規(guī)劃設(shè)計(jì)的成本、機(jī)會(huì)與時(shí)機(jī)研究......................................................8311.11.項(xiàng)目經(jīng)濟(jì)性評(píng)估項(xiàng)目經(jīng)濟(jì)性評(píng)估.............................................................

10、........8411.1.項(xiàng)目分期開發(fā)設(shè)想..........................................................................................8411.2.一期經(jīng)濟(jì)分析..............................................................................................

11、....8411.3.項(xiàng)目后期分期開發(fā)可供選擇方案..................................................................8911.4.多方案經(jīng)濟(jì)收益比較....................................................................................10012.12.項(xiàng)目操作及營銷策略項(xiàng)目操作及營銷策略..

12、.........................................................10212.1.對(duì)項(xiàng)目操作的建議........................................................................................10212.2.項(xiàng)目營銷運(yùn)作網(wǎng)絡(luò)圖..........................................

13、..........................................10312.3.項(xiàng)目營銷主題與營銷總體策略....................................................................10312.4.項(xiàng)目營銷推廣策劃.........................................................................

14、...............10912.5.項(xiàng)目營銷費(fèi)用................................................................................................11912.6.銷售組織及管理................................................................................

15、............11913.13.項(xiàng)目發(fā)展?jié)摿Ψ治黾敖ㄗh項(xiàng)目發(fā)展?jié)摿Ψ治黾敖ㄗh...................................................12313.1.對(duì)項(xiàng)目升值有利因素的分析........................................................................12313.2.項(xiàng)目保值增值不利因素分析..............

16、..........................................................12314.14.項(xiàng)目綜合評(píng)價(jià)項(xiàng)目綜合評(píng)價(jià).......................................................................12314.1.綜合評(píng)價(jià)意見........................................................

17、........................................12314.2.對(duì)項(xiàng)目發(fā)展的建議........................................................................................12414.3.對(duì)項(xiàng)目面臨的重大問題的說明.......................................................