版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
1、1Copyright?2014PearsonEducationInc.PrinciplesofMarketing15eglobal(KotlerArmstrong)Chapter9NewProductDevelopmentProductLifeCycleStrategies1)WhichofthefollowingisasignificantchallengepresentedbytheproductlifecycleA)newprod
2、uctdevelopmentB)statictasteszerocompetitionC)antitrustlawsD)measurementofresultsE)plottingthestagesasaproductgoesthroughthemAnswer:APageRef:259Skill:ConceptObjective:91Difficulty:Easy2)Acquisitionrefersto________.A)thebu
3、yingofawholecompanyapatentalicensetoproducesomeoneelsesproductB)anagreementbetweentwomecommercialcompaniestoproduceacommonproductC)apartnershipbetweentwocompaniestoproduceaproductindifferentcountriesbysharingrisksD)inves
4、tmentsmadeinacountrysbusinessesbyfeigncitizensofteninthefmofstocksE)thedevelopmentofiginalproductsproductimprovementsproductmodificationsnewbrsthroughthefirmsownproductdevelopmentstrategiesAnswer:APageRef:260Skill:Concep
5、tObjective:91Difficulty:Easy3)ElectronCp.purchasedProtonCp.bybuyingallofitsassetsownershipequity.Thisisanexampleofa(n)________.A)newproductdevelopmentB)acquisitionC)jointventureD)greenfieldinvestmentE)divestmentAnswer:BP
6、ageRef:260Skill:ApplicationObjective:91Difficulty:Moderate3Copyright?2014PearsonEducationInc.7)Newproductdevelopmentstartswith________.A)ideagenerationB)ideascreeningC)conceptdevelopmentD)concepttestingE)testmarketingAns
7、wer:APageRef:261Skill:ConceptObjective:92Difficulty:Easy8)JohnsfinationfhisgrmotherssherbetrecipesinspiredhimtocomeupwitharecipefSherBetteragourmetsherbetftheAmericanmarket.Whichofthefollowingstagesofthenewproductdevelop
8、mentprocessdoesthisexemplifyA)ideascreeningB)ideagenerationC)concepttestingD)productdevelopmentE)productmanufacturingAnswer:BPageRef:261AACSB:AnalyticSkillsSkill:ApplicationObjective:92Difficulty:Hard9)Whichofthefollowin
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 眾賞文庫(kù)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- principles of marketing 15th global edition - tb chapter 12
- principles of marketing 15th global edition - tb chapter 11
- principles of marketing 15th global edition - tb chapter 7
- principles of marketing 15th global edition - tb chapter 8
- 2018版-financial markets and institutions, global edition, 9th edition
- principles of marketing,european edition,7ed
- principles of operations management_ sustainability and supply chain management, global edition
- satii化學(xué)princeton review_cracking the sat chemistry subject test, 15th edition
- 2017版-principles of information security, 6th edition
- 2014版-principles of fraud examination, 4th edition
- 2018版-the macro economy today 15th
- principles of econometrics 5th edition by r. carter hill(5th_2018)
- precalculus, 9th edition 9th edition微積分,9日版9日版
- principles of microeconomics, 8 edition
- project management best practices_ achieving global excellence 4th edition
- management and organisational behaviour,9th edition
- the organizational behavior reader (9th edition)
- beijing xijiao auto parts city celebrates its 15th anniversary
- 2018版-personal finance for dummies, 9th edition
- 課程設(shè)計(jì)--15th燃煤鍋爐煙氣的脫硫工藝設(shè)計(jì)
評(píng)論
0/150
提交評(píng)論