論當(dāng)下青年的符號(hào)消費(fèi)——以“文藝范”文化現(xiàn)象為例

1、 學(xué)校代碼：10270 分類號(hào)：I01 學(xué)號(hào)：132200030 碩 士 學(xué) 位 論 文 論當(dāng)下青年的符號(hào)消費(fèi) ——以“文藝范”文化現(xiàn)象為例 學(xué) 院 ： 人 文 與 傳 播 學(xué) 院 專 業(yè) ： 文 藝 學(xué) 研 究 方 向 ： 文 化 研 究 研究生姓名 ： 凌 佳

2、 指 導(dǎo) 教 師 ： 賈 明 完 成 日 期 ： 2 0 1 6 年 5 月 5 日 Abstract Abstract The consumer society is a historic change in human society and it started to form in 1970s. The consumer society originated in

3、1914 when US Fordist production model allowed a substantial increase in productivity. From this time, the Western capitalist countries progressed from the shortage economy to the affluent economy and generated the possi

4、bility of leisure consumption. Consumerism has changed people's consumption concept. Also, the concept of symbol consumption was born, the meaning of which is not only “object consuming“, but also “using value“. Peop

5、le pay more attention on the fact that the “self-worth” can be realized from “symbolic value“, the meaning of social construction of the goods itself. With the development of mass media and visual cultures, the symbol co

6、nsumption has become a post- modern characteristic of consumer society. On one hand, in order to promote the production of consumption, whereas the production of goods is no longer just rely on people's “needs princ

7、iple “ but depends on the principle of people's desire. At the same time, people's consumption status “actively“ switched from rational consumption to conspicuous consumption and emotional consumption. Subordinat

8、e human consumption has become a symbol of people's independent and external to the alien object, whereas above the individual consumers. On the other hand, consumption means “mass consumption“ and the youth is the m

9、ain force of mass consumption nowadays, making the research of symbol consumption concentrating on the youth in the consumer society has depth and values. This paper uses the theory of cultural studies as the direction a