教育培訓(xùn)輔導(dǎo)商業(yè)計(jì)劃書(全)

1、 世紀(jì)金榜教育（貴州）有限公司 Guizhou Century jinbang Education Technology Ltd.00教育培訓(xùn)機(jī)構(gòu)商業(yè)計(jì)劃書 教育培訓(xùn)機(jī)構(gòu)商業(yè)計(jì)劃書目錄目錄 ............

2、...............................................................................................................................................................1第一章 項(xiàng)目概述....................................................

3、..................................................................................................3一、行業(yè)背景...................................................................................................................

4、.................................3二、發(fā)起背景....................................................................................................................................................3三、項(xiàng)目宗旨.........................

5、...........................................................................................................................3第二章 項(xiàng)目計(jì)劃........................................................................................

6、..............................................................4一、項(xiàng)目簡(jiǎn)介....................................................................................................................................................4二、

7、目標(biāo)計(jì)劃....................................................................................................................................................5三、盈利模式.............................................................

8、.......................................................................................8第三章 項(xiàng)目公司執(zhí)行計(jì)劃........................................................................................................................

9、..............9一、項(xiàng)目公司主營(yíng)業(yè)務(wù)內(nèi)容............................................................................................................................9二、組織結(jié)構(gòu)..............................................................

10、......................................................................................9三、團(tuán)隊(duì)安排...............................................................................................................................

11、...................10四、管理規(guī)劃..................................................................................................................................................10第四章 市場(chǎng)營(yíng)銷計(jì)劃...................................

12、.........................................................................................................12一、營(yíng)銷策略...........................................................................................................

13、.......................................12二、營(yíng)銷管理..................................................................................................................................................13第五章 投資環(huán)境分析...............

14、.............................................................................................................................15一、教育培訓(xùn)行業(yè)環(huán)境...................................................................................

15、...............................................15二、政策環(huán)境..................................................................................................................................................15第六章 行業(yè)及市場(chǎng)分析......

16、..................................................................................................................................19一、行業(yè)現(xiàn)狀..................................................................................

17、................................................................19二、發(fā)展趨勢(shì)..................................................................................................................................................19

18、三、市場(chǎng)定位..................................................................................................................................................19第七章 競(jìng)爭(zhēng)分析..........................................................

19、..........................................................................................22一、競(jìng)爭(zhēng)對(duì)手..........................................................................................................................

20、........................22二、核心競(jìng)爭(zhēng)力打造......................................................................................................................................22三、SWOT 分析........................................

21、.......................................................................................................23四、競(jìng)爭(zhēng)策略計(jì)劃...........................................................................................................

22、...............................23第八章 對(duì)外合作思路............................................................................................................................................26一、基本思路.............................

23、.....................................................................................................................26二、 合作框架..............................................................................................

24、..................................................26三、資本退出方式..........................................................................................................................................26第九章 效益分析............

25、........................................................................................................................................28一、社會(huì)效益............................................................................

26、......................................................................28二、企業(yè)效益..............................................................................................................................................

27、....28第十章 風(fēng)險(xiǎn)揭示及規(guī)避........................................................................................................................................30一、基本假設(shè)...........................................................

28、.......................................................................................30世紀(jì)金榜教育（貴州）有限公司 Guizhou Century jinban

29、g Education Technology Ltd.22三、項(xiàng)目宗旨 三、項(xiàng)目宗旨本項(xiàng)目以盛世文航教育作為項(xiàng)目合作主體，面向鄂爾多斯具有一定經(jīng)濟(jì)能力、對(duì)教育行業(yè)具有濃重的熱愛(ài)情懷的企業(yè)家尋找投資人。以激情創(chuàng)業(yè)的運(yùn)營(yíng)團(tuán)隊(duì)為操作力量，為合作雙方提供共同的發(fā)展機(jī)遇。項(xiàng)目執(zhí)行團(tuán)隊(duì)完成興盛教育和實(shí)現(xiàn)理想的現(xiàn)實(shí)，投資人達(dá)到產(chǎn)業(yè)適度轉(zhuǎn)型，投資實(shí)業(yè)機(jī)會(huì)，完成社會(huì)效益與社會(huì)責(zé)任共同實(shí)現(xiàn)的企業(yè)目的。第二章 第二章 項(xiàng)目計(jì)劃 項(xiàng)目計(jì)劃一、項(xiàng)目簡(jiǎn)介 一、項(xiàng)目

30、簡(jiǎn)介（一）項(xiàng)目前提 （一）項(xiàng)目前提以目前項(xiàng)目執(zhí)行團(tuán)隊(duì)的行業(yè)背景和資源為基礎(chǔ)，通過(guò)對(duì)盛世文航教育軟硬件的建設(shè)，建立鄂爾多斯甚至內(nèi)蒙古地區(qū)標(biāo)志性、概念性的教育培訓(xùn)基地。以投資人的資金投入，減少項(xiàng)目固定資產(chǎn)投資，從經(jīng)濟(jì)技術(shù)上打造項(xiàng)目的核心競(jìng)爭(zhēng)力。在強(qiáng)大的股東背景下，完善教育培訓(xùn)體系及運(yùn)營(yíng)教育團(tuán)隊(duì)，整合當(dāng)?shù)卮蠖鄶?shù)的教育資源，力爭(zhēng) 6--8 年左右在中國(guó)創(chuàng)業(yè)板公開(kāi)發(fā)行上市。（二）項(xiàng)目?jī)?nèi)容 （二）項(xiàng)目?jī)?nèi)容1、定義 、定義初始定義為鄂爾多斯最大最完善

31、的教育培訓(xùn)機(jī)構(gòu)，鄂爾多斯教育培訓(xùn)行業(yè)的整合機(jī)構(gòu)。2、項(xiàng)目?jī)?nèi)容 、項(xiàng)目?jī)?nèi)容擬將新學(xué)校命名為“鄂爾多斯市青少年文化藝術(shù)教育基地” ，并整合鄂爾多斯大多數(shù)教育資源，包括教師資源、學(xué)生資源兩端，利用規(guī)模和多元化優(yōu)勢(shì)打造鄂爾多斯頂尖的第一教民辦教育品牌。項(xiàng)目短期以中小學(xué)素質(zhì)課程為主，文化課程為輔。經(jīng)過(guò)對(duì)多個(gè)行業(yè)資源整合，教育及運(yùn)營(yíng)體系完善，將繼續(xù)開(kāi)展成人教育培訓(xùn)、留學(xué)服務(wù)等項(xiàng)目，將盛世文航打造為教育培訓(xùn)超市。圍繞綜合專業(yè)性打造項(xiàng)目核心競(jìng)爭(zhēng)力。（1