教育培訓(xùn)機(jī)構(gòu)商業(yè)計(jì)劃書(shū)

1、盛世文航教育商業(yè)計(jì)劃書(shū)盛世文航教育商業(yè)計(jì)劃書(shū)00教育培訓(xùn)機(jī)構(gòu)商業(yè)計(jì)劃書(shū)教育培訓(xùn)機(jī)構(gòu)商業(yè)計(jì)劃書(shū)目錄目錄..........................................................................................................................................................................

2、.1第一章項(xiàng)目概述......................................................................................................................................................3一、行業(yè)背景......................................................

3、..............................................................................................3二、發(fā)起背景.......................................................................................................................

4、.............................3三、項(xiàng)目宗旨....................................................................................................................................................3第二章項(xiàng)目計(jì)劃............................

5、..........................................................................................................................4一、項(xiàng)目簡(jiǎn)介...........................................................................................

6、.........................................................4二、目標(biāo)計(jì)劃....................................................................................................................................................5三、盈利模式.

7、...................................................................................................................................................8第三章項(xiàng)目公司執(zhí)行計(jì)劃.............................................................

8、.........................................................................9一、項(xiàng)目公司主營(yíng)業(yè)務(wù)內(nèi)容............................................................................................................................9二、組織結(jié)構(gòu)...

9、.................................................................................................................................................9三、團(tuán)隊(duì)安排....................................................................

10、..............................................................................10四、管理規(guī)劃......................................................................................................................................

11、............10第四章市場(chǎng)營(yíng)銷(xiāo)計(jì)劃............................................................................................................................................12一、營(yíng)銷(xiāo)策略.................................................

12、.................................................................................................12二、營(yíng)銷(xiāo)管理...................................................................................................................

13、...............................13第五章投資環(huán)境分析............................................................................................................................................15一、教育培訓(xùn)行業(yè)環(huán)境..........................

14、........................................................................................................15二、政策環(huán)境............................................................................................................

15、......................................15第六章行業(yè)及市場(chǎng)分析........................................................................................................................................19一、行業(yè)現(xiàn)狀..........................

16、........................................................................................................................19二、發(fā)展趨勢(shì)............................................................................................

17、......................................................19三、市場(chǎng)定位..................................................................................................................................................19第七章競(jìng)爭(zhēng)分析...

18、.................................................................................................................................................22一、競(jìng)爭(zhēng)對(duì)手...................................................................

19、...............................................................................22二、核心競(jìng)爭(zhēng)力打造..................................................................................................................................

20、....22三、SWOT分析...............................................................................................................................................23四、競(jìng)爭(zhēng)策略計(jì)劃.....................................................

21、.....................................................................................23第八章對(duì)外合作思路............................................................................................................................

22、................26一、基本思路..................................................................................................................................................26二、合作框架..........................................

23、......................................................................................................26三、資本退出方式............................................................................................................

24、..............................26第九章效益分析....................................................................................................................................................28一、社會(huì)效益.........................

25、.........................................................................................................................28二、企業(yè)效益...........................................................................................

26、.......................................................28第十章風(fēng)險(xiǎn)揭示及規(guī)避........................................................................................................................................30一、基本假設(shè).........

27、.........................................................................................................................................30盛世文航教育商業(yè)計(jì)劃書(shū)盛世文航教育商業(yè)計(jì)劃書(shū)22三、項(xiàng)目宗旨三、項(xiàng)目宗旨本項(xiàng)目以盛世文航教育作為項(xiàng)目合作主體，面向鄂爾多斯具有一定經(jīng)濟(jì)能力、對(duì)教育行業(yè)具有濃重的熱

28、愛(ài)情懷的企業(yè)家尋找投資人。以激情創(chuàng)業(yè)的運(yùn)營(yíng)團(tuán)隊(duì)為操作力量，為合作雙方提供共同的發(fā)展機(jī)遇。項(xiàng)目執(zhí)行團(tuán)隊(duì)完成興盛教育和實(shí)現(xiàn)理想的現(xiàn)實(shí)，投資人達(dá)到產(chǎn)業(yè)適度轉(zhuǎn)型，投資實(shí)業(yè)機(jī)會(huì)，完成社會(huì)效益與社會(huì)責(zé)任共同實(shí)現(xiàn)的企業(yè)目的。第二章第二章項(xiàng)目計(jì)劃項(xiàng)目計(jì)劃一、項(xiàng)目簡(jiǎn)介一、項(xiàng)目簡(jiǎn)介（一）項(xiàng)目前提（一）項(xiàng)目前提以目前項(xiàng)目執(zhí)行團(tuán)隊(duì)的行業(yè)背景和資源為基礎(chǔ)，通過(guò)對(duì)盛世文航教育軟硬件的建設(shè)，建立鄂爾多斯甚至內(nèi)蒙古地區(qū)標(biāo)志性、概念性的教育培訓(xùn)基地。以投資人的資金投入，

29、減少項(xiàng)目固定資產(chǎn)投資，從經(jīng)濟(jì)技術(shù)上打造項(xiàng)目的核心競(jìng)爭(zhēng)力。在強(qiáng)大的股東背景下，完善教育培訓(xùn)體系及運(yùn)營(yíng)教育團(tuán)隊(duì)，整合當(dāng)?shù)卮蠖鄶?shù)的教育資源，力爭(zhēng)68年左右在中國(guó)創(chuàng)業(yè)板公開(kāi)發(fā)行上市。（二）項(xiàng)目?jī)?nèi)容（二）項(xiàng)目?jī)?nèi)容1、定義、定義初始定義為鄂爾多斯最大最完善的教育培訓(xùn)機(jī)構(gòu)，鄂爾多斯教育培訓(xùn)行業(yè)的整合機(jī)構(gòu)。2、項(xiàng)目?jī)?nèi)容、項(xiàng)目?jī)?nèi)容擬將新學(xué)校命名為“鄂爾多斯市青少年文化藝術(shù)教育基地”，并整合鄂爾多斯大多數(shù)教育資源，包括教師資源、學(xué)生資源兩端，利用規(guī)模和多元