[雙語翻譯]會展外文翻譯--會展服務(wù)質(zhì)量對參展商滿意度和行為意向的影響（英文）

1、This article was downloaded by: [University of Nebraska, Lincoln] On: 09 April 2015, At: 15:31 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House

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3、m/loi/whmm20The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral IntentionsMyong Jae Leea, Sanggun Leeb & Young Min Jooca The Collins College of Hospitality Management, California State

4、Polytechnic University, Pomona, Pomona, California, USAb Department of Tourism Event Management, Daejeon, South Koreac Regional Development Department, Samsung Economic Research Institute, Seoul, South Korea, Korea Accep

5、ted author version posted online: 28 Jul 2014.Published online: 28 Jul 2014.To cite this article: Myong Jae Lee, Sanggun Lee & Young Min Joo (2014): The Effects of Exhibition Service Quality on Exhibitor Satisfaction

6、 and Behavioral Intentions, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2014.934982To link to this article: http://dx.doi.org/10.1080/19368623.2014.934982PLEASE SCROLL DOWN FOR ARTICLETaylor

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13、0.1080/19368623.2014.934982The Effects of Exhibition Service Quality onExhibitor Satisfaction and BehavioralIntentionsMYONG JAE LEEThe Collins College of Hospitality Management, California State Polytechnic University,Po

14、mona, Pomona, California, USASANGGUN LEEDepartment of Tourism Event Management, Daejeon, South KoreaYOUNG MIN JOORegional Development Department, Samsung Economic Research Institute, Seoul,South Korea, KoreaThis empirica

15、l study explored the determinants of exhibition service quality that affect exhibitor satisfaction and behavioral inten- tions. Four dimensions of exhibition service quality were delineated from the literature. Those exh

16、ibition service factors were then included in a structural equation framework to explicate causal relationships between exhibition service quality and exhibitor sat- isfaction and behavioral intentions. A total of 350 us

17、able responses were collected from exhibitors attending various exhibitions in Hong Kong. The collected data were analyzed using confirma- tory factor analysis and structural equation modeling. The findings indicate that

18、 three of the four exhibition service quality factors sig- nificantly affect exhibitor satisfaction, and exhibitor satisfaction then leads to exhibitors’ behavioral intentions. Detailed findings and implications are disc

19、ussed.KEYWORDS exhibition service quality, exhibitor satisfaction,re-exhibit intentions, word-of-mouth intentionsAddress correspondence to Myong Jae Lee, PhD, The Collins College of HospitalityManagement, California Stat