【中英雙語(yǔ)】282關(guān)于互聯(lián)網(wǎng)電子網(wǎng)絡(luò)營(yíng)銷策略戰(zhàn)略有關(guān) 的外文文獻(xiàn)翻譯成品：互聯(lián)網(wǎng)營(yíng)銷能力與國(guó)際市場(chǎng)增長(zhǎng)（中英文雙語(yǔ)對(duì)照）

1、此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品（ 含英文原文+中文翻譯） ，無(wú)需調(diào)整復(fù)雜的格式！下載之后直接可用，方便快捷！本文價(jià)格不貴,也就幾十塊錢！一輩子也就一次的事！外文標(biāo)題：Internet marketing capabilities and international market growth外文作者：Shane Mathews , Constanza Bianchi , Keith J. Perks , Marilyn Healy , R

2、umintha Wickramasekera 文獻(xiàn)出處: International Business Review Volume 25, Issue 4, August 2018, Pages 820-830 (如覺(jué)得年份太老，可改為近 2 年，畢竟很多畢業(yè)生都這樣做)英文 6366 單詞，43467 字符(字符就是印刷符)，中文 9899 漢字。 （如果字?jǐn)?shù)多了，可自行刪減，大多數(shù)學(xué)校都是要求選取外文的一部分內(nèi)容進(jìn)行翻譯的。 ）In

3、ternet marketing capabilities and international market growthABSTRACT: The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. Howev

4、er, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth. This study, based on a sample of 224 Australian firms, develops and tests, using structural

5、equation modelling (SEM), a conceptual model of Internet marketing capabilities and international market growth. Results indicate that firms deploying Internet marketing capabilities will benefit due to the reduction of

6、information uncertainty and increased capacity to develop international network capabilities. Moreover, Internet marketing capabilities indirectly lead to international market growth when the firm has a high level of int

7、ernational strategic orientation and international network capabilities. Overall, Internet marketing capabilities enhance the firm’s ability to generate other internal capabilities within the firm, which in turn have a p

8、ositive impact on the international market growth of the firm.Keywords:Internet marketing capabilities, Information availability ,Strategic orientation,Network capabilities, International market growthinternational marke

9、t performance is through the theoretical lens of the resource based view and capability perspective.2.The resource based view, capability perspective and international marketingThe resource based view has similarities to

10、 the capability perspective (Conner Makadok, 2001), with resources representing a collection of tangible and intangible assets such as management skills, organisational processes, information and knowledge (Barney, Wr

11、ight, Teece, Pisano, Yalcinkaya, Calantone, Trainor, Rapp, Beitelspacher, Powell Tippins Ray, Barney, Ray et al., 2005). The Internet is a specific resource, and firms are integrating the technology into such mark

12、eting activities as sales force systems, channel management and support, sales force (Gabrielsson Prasad, Ramamurthy, Ansoff, 1965; Ansoff Lim, Sharkey, & Kim, 1993). Andersen and Kheam (1998) used resource based