國(guó)產(chǎn)智能手機(jī)行業(yè)現(xiàn)狀及營(yíng)銷策略分析畢業(yè)論文

1、本科畢業(yè)論文 本科畢業(yè)論文國(guó)產(chǎn)智能手機(jī)行業(yè)現(xiàn)狀及營(yíng)銷策略分析 國(guó)產(chǎn)智能手機(jī)行業(yè)現(xiàn)狀及營(yíng)銷策略分析CURRENT STATE OF THE SMARTPHONE INDUSTRY IN CHINA AND ANALYSIS OF MARKETING STRATEGY 學(xué)院（部）： 經(jīng)濟(jì)與管理學(xué)院 專業(yè)班級(jí)： 營(yíng)銷 09-4 學(xué)生姓名： 顧佳鑫 指導(dǎo)教師： 丁微講師 2013

2、 年 5 月 10 安徽理工大學(xué)畢業(yè)論文IICURRENT STATE OF THE SMARTPHONE INDUSTRY IN CHINA AND ANALYSIS OF MARKETING STRATEGYABSTRACTWith the continuous development of smartphone， the domestic smartphone manufacturers are also i

3、ncreasing emphasis on Smartphone brand value and marketing strategy， but for now， due to the lack of knowledge of smart phones， smartphone overall domestic state of development is still blind .Nowadays，the Chinese market

4、 is divided by Apple and Google ,the Apple's dominance in its unique corporate culture and high-end design attracts many consumers to follow, while Google relies on open-source Android system occupied most of the dom

5、estic smartphone market.Domestic smartphone with Google's genes without exception,while it has great rapid , however,also subjet to virous pressure.In recent years，Xiaomi has aroused great number of consumers’ inter

6、est with its unique marketing and quality ， however， there are also common shortcomings with it， so the domestic smartphone manufacturers can look to the future by learning the marketing and brand strategy. Learning fr