90年代以來我國假日報紙研究.pdf

1、湖南大學碩士學位論文90年代以來我國假日報紙研究姓名：嚴彬斌申請學位級別：碩士專業(yè)：新聞學指導教師：彭菊華20071010ABSTRACTChinahasseenaboomingnewspapermarketandafastgrowingnewspaperindustryforthepastdecadessincereformationpolicycameintoeffectTherearetwogreatcontrastsinthec

2、urrentnewspaperindustryIntermsofcontentamount，circulationandadvertisingrates，holidaynewspapersinChinaarefarbehindthoseinEuropeanandAmericancountrieswhereholidaynewspapersexclusivelydominatesnewspapermarketMajordailynewsp

3、aperpublishersinChinafiercelycompeteforweekdaynewspapermarket，whileatthesametime，choosetogiveupalmostalltheholidaynewspapermarketThereforeitisofgreatinteresttoanalyzetheunderlyingreasonsfortheunhealthyconditionsofholiday

4、newspapermarketfromdiverseaspectsofviewsincludingsocialbackground，culturalbackgroundandindustrybackgroundItisalsonecessarytoreviewthepreviousscientificstudiesonbothacademictheoriesandpracticalapplicationsofholidaynewspap

5、erinanefforttoprovideinsightsintostrategiesofexpandingnewspapermarketInthisarticletheauthorfocusesontheholidayeditionsofmajordomesticdailynewspapers，performedcomprehensiveanalysisontheirhistorysocialandculturebackground，

6、theories，andpracticalapplication，identifiedthepre—existingproblems，andprovidedsuggestionsforexpandingholidaynewspapermarketInthisarticle，theauthorfirstreviewedthehistoryofthedomesticholidaynewspapers，fromtheirstatusbefor

7、eliberationtotheirfast—growingstageafterreformation，specificallytheoriginandoutcomeofthe”weekendeditioncombat”inearly90s，inanefforttoaddresstheinfluenceofholidaynewspaperonthewholenewspaperindustryTheauthortheninvestigat

8、edthecurrentstatusofholidaynewspapermadecriticalcomparisonbetweenweekdayandholidaynewspaperinspectedthedifferenceofholidaynewspapersacrossthecountriesandidentifiedthebasesunderlingthedifferencesChallengesandopportunities

9、thattheholidaynewspapersarefacingmainlycomefromthechangesinthemedia—publicrelationshipduringthesocietytransition，thealterationsinresidents’lifepatternsbroughtupbythenewnationalholidaypolicies，andthedesiretoidentifynovelp