長(zhǎng)沙市健身俱樂部經(jīng)營(yíng)現(xiàn)狀的調(diào)查與對(duì)策研究.pdf

1、北京體育大學(xué)碩士學(xué)位論文長(zhǎng)沙市健身俱樂部經(jīng)營(yíng)現(xiàn)狀的調(diào)查與對(duì)策研究姓名：郭輝申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：黃俊亞200603155Abstract Abstract As a new style of sport organization, fitting club was accepted by people for the excellent and particular fitting service. The

2、research on the operating status of the fitting clubs in Chang Sha, will promote the development of sport industry, meet the need of scientific fitness and healthy life, improve the system of fitting market. This article

3、 table some relative proposal in order to give some advice to the development of fitting clubs in Chang Sha by employed the research of literature review and investigation and the analysis on the operating status quo. Co

4、nclusion: 1、 Chang Sha provide a unprecedented development of chance for fitting market in policy、law、economy and so on. 2、 The distribution of fitting clubs in Chang Sha is proportioned, centralize in the district of Fu

5、 Rong and Yue Lu , and these fitting clubs have all kinds of fitting item and service. 3、 The average price of the yearly card in Chang Sha＇fitting clubs is low to other organization. The organization structure of major

6、 fitting clubs is perfect. The operation of style are mainly chain and community operation; the concept of management and operation of fitting clubs is same to other organization, make customer the center service quality

7、 the tenet of its operation, these organization want to make service quality as their competitive advantage serve to the professional public, so that they can obtain the market, introduce community operation to the marke

8、t, make new marketing concept, excellent environment and service diversity. The methods of marketing of fitting clubs are simple. 4、 The leader＇concept of management is not strong, their diploma must to be improved, the

9、experience of marketing is lack, but most of them deem that the management of prospect is glorious. 5、 The fitting coach in fitting clubs ,their sex proportion is out-of-balance, but their age structure is rational and d