論現代櫥窗展示設計中的意境營造——以服飾櫥窗設計為例.pdf

1、河北大學碩士學位論文論現代櫥窗展示設計中的意境營造——以服飾櫥窗設計為例姓名：周瑩申請學位級別：碩士專業(yè)：設計藝術學指導教師：馬麗霞20080501AbstractAbstractThedisplaywindowisamessengerwhichtransmitstheinformationinthemodembusinessenvironmentDisplaywindowexhibitscommodity’Sperformance，t

2、hecharacteristicandtheenterpriseculture，stimulatesconsumerspurchasedesireandfacilitatesfinalpurchasebehaviorThekeypointistheatmosphereinthedisplaywindowThedesignercarriesoncreativedesigninthelimiteddisplaywindowspacebyUS

3、eilluminationdesign，thecolordesign，themodelingdesignandSOonItisaccordingtocommodity’Stheindividualityandthecharacteristic，enterprise’Scultureandthemanagementideatobuildstheatmosphereinthedisplaywindowwhichcaterstothecons

4、umerpsychologydemandintheidealconditionThisthesishasthreechapter：thefirstchapteristheintroductionItisthatmainlydiscussesonmeaningofthetopicsandtheresearch，andthecurrentsituationaboutthedisplaywindowathomeandabroad，andsom

5、eexamplesarethebasisforthetheoryThesecondchapterofthesisstudyontherelationshipbetweenthemodembusinessenvironmentanddesignofdisplaywindowatmosphereItisthatincludethefollowingthreeelements：firstlythepresentsituationofmodem

6、businessenvironmentSecondlyfundamentalresearchaboutdisplaywindowandrelationship。withmodembusinessenvironmentanddisplaywindowThirdlythetheorywhichhasacloserelationshipwiththerootoftheoretical，thedevelopmentofmodemartdesig

7、nAlso，creatingatmosphereisthecentercontentThekeyofnlirdchapter：buildingatmosphereinthedisplaywindowThatis，howmakethedesignelementsasthematerialcarrier(“ThingAtmosphere”)，undertheconsumerofthespiritofdemand(”AffectionAtmo

8、sphere”)，creatingacertaindisplaywindowidealcondition(”Atmosphere”)AndtaketheclothingdisplaywindowasexamplesforthecombinationindepthanalysisaboutatmosphereOntheonehand，thethesisanalyzesconceptionofcreatingadisplaywindowde