玫琳凱化妝品廣告在中國的研究.pdf

1、南京藝術(shù)學(xué)院碩士學(xué)位論文玫琳凱化妝品廣告在中國的研究姓名：孟蘇娟申請學(xué)位級別：碩士專業(yè)：平面設(shè)計(jì)指導(dǎo)教師：沈斌2011-04-20Abstract In china, with the development of macroeconomic, Cosmetics market shows the trend of rapid development. More and more companies have noticed the

2、tremendous business opportunities in the industry and the high profits that brought about. The advertising, as a communication tool between producers and consumers, plays an important role in the stimulation and consumpt

3、ion of the products. Good advertising design can not only visually stimulate consumers, but also can arouse the consumers’ purchasing desires and increase their purchasing behavior. Due to the features of cosmetics dir

4、ect marketing and advertisement, the Mary Kay cosmetics’ advertising in China utilizes such advertising media as television, magazines, newspaper and internet media. In addition, the company employs international master

5、s and utilizes lots of human and physical resources to complete them. The advertisement representative is Lin Yeting who is well-known in Taiwan as the fashionable hairdressing expert and the pretty writer. The adverti

6、sement content was written by Lay Mary Kay Ash, the director-general of the Mary Kay Company. In this advertisement, as the intellectual woman who has succeeded in family and work, Lin Yeting performs the feminine beaut