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1、writingwritingtechniquestechniquesffcovercoverletterslettersadvertsadvertsbrochuresbrochuressalessalesliteratureliteraturereptsreptswebsitewebsitesearchsearchSearchWritinglettersreptsnotesothercommunicationsareimptantski
2、llsfbusinesspersonallife.Goodlettershelptogetresultswherepolettersfail.Peoplejudgeothersonthequalityoftheirwritingsoitshelpfultowritewell.Herearesomesimpletipsfwritingletterscommunicationsofallsts.Generallywhateveryouare
3、writinggettothemainpointquicklysimply.Avoidlengthypreambles.Dontspendagessettingthesceneexplainingthebackgroundetc.Ifyouaresellingpromotingproposingsomethingyoumustidentifythemainissue(ifsellingthestrongestuniqueperceive
4、dbenefit)makethatthesolefocus.Introducingotherpointsdistractsconfusesthereader.Uselanguagethatyourreaderuses.Ifyouwantcluesastowhatthismightbeimaginethenewspapertheyreadlimityourvocabularytothatfoundinthenewspaper.Usingt
5、hereaderslanguageideallyextendstospellingfUSEnglishUKEnglish.ItsdifficultonthiswebpageothercommunicationsdesignedfmixedaudiencesbutwhenpossibleinyourownwkacknowledgethatUSUKEnglishareslightlydifferent.Notablywdswhichendi
6、nIZEinUSEnglishcanquiteproperlybespelledISEinEnglishfexample:ganiseganizespecialisespecializeetc.SimilarlymanywdsendinginOURinUKEnglisharespelledinUSEnglishfexamplefavourfavhumourhumcolourcoletc.Avoidobviousgrammaticaler
7、rsespeciallyingsingleapostropheswhereincrectwhichirritatesmanypeoplewhichisseenbysometoindicateapoeducation.useofapostrophesismelikelytobepreferredseenascrectwheretheabbreviationcontainsperiodssuchasM.P.sPh.D.salthoughin
8、generaltheuseofperiodsapostrophesinabbreviationsisbecominglesspopulartherefeagainisprobablybestavoided.Insinglecasecommunications(allcapitalsnocapitalswhichisincreasinglypopularinemailstexts)omittingapostrophesinpluralis
9、edabbreviationscancauseconfusionsofmssuchcdsCDSshouldbeavoidedifpossiblealthoughthecrectpunctuationinthiscontextisanyonesguess.Grammaticalruleschangemuchslowerthanreallife.Otherpluralabbreviationsshtenedwdssuchasphotos(p
10、hotographs)mics(microphones)couldtechnicallystillbeshownasphotosmicsreflectingoldertraditionaluseoftheapostropheinabbreviatedwdsbutthesedaysthisisgenerallyconsideredtobeincrect.Theuseofapostrophesinnumberssuchas1980sover
11、50sisalsolesspopularthanagenerationagowhilstoptionalapostrophesinnumbersareincreasinglyregardedasincrectsothesaferpreferredfmsftheexamplesshownare1980sover50s.Theuseofapostrophesisstillpreferredfpluralisingshtwdswhichdon
12、otgenerallyhaveapluralfmsuchasinthestatement:therearemexsthanysdosdonts.Thelastexamplemakesfaparticularlyconfusingfmisanothercommonspokentermthatsprobablybestavoidedputtinginprintinanystoffmalcommunication(becauseevenify
13、ougetitrighttheresagoodchancethatthereaderwillthinkitwronganyway..)Asidefromthesaferecommendationabovetogenerallyrestrictapostrophestomissingletterspossessivewdsifindoubttrytoseewhatrulesthereadertheaudienceusesfsuchthin
14、gsinbrochuresonwebsitesetc.thenunlesstheyarepatentlydaftmatchtheirgrammaticalpreferencesaccdingly.Useshtsentences.Methanfifteenwdsinasentencereducestheclarityofthemeaning.Afterdraftingyourcommunicationseekoutcommassrepla
15、cewithfullstops.Writeasyouwouldspeakbutensureitsgrammaticallycrect.Donttrytobefmal.Dontuseoldfashionedfiguresofspeech.Avoidtheundersignedafementionedourselvesyourgoodselvessimilarnonsense.Youshouldshowthatyourelivinginth
16、esamecenturyasthereader.Astohowinfmaltobefexamplewritingmuchlikenmaleverydayspeech(fexampleIdyoudweve)bearinmindthatsomeolderpeopleyoungerpeoplewhohaveinheritedtraditionalviewscouldreactlessfavourablytoawritingstylewhich
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