煙草公司批零合作關(guān)系對(duì)合作績(jī)效影響研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文煙草公司批零合作關(guān)系對(duì)合作績(jī)效影響研究姓名：陳方文申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：劉曉冰20091219煙草公司批零合作關(guān)系對(duì)合作績(jī)效影響研究TheResearchonInfluenceofCooperationPerformanceuponCoopermionRelationshipbetweenTobaccoCompanyandRetailersAbstractModemtobaccoretailt

2、erminalbuildingrequiresquickresponsetomarketdemandsandseamlesssupplychainanditalsorequirestobaccocompanytochangehisrole，from“officialsandbusinessmen”to”serviceproviders”fromtraditionaltomodemandcirculationenterprisesInth

3、echange，therelationship，betweentobaccocompanyandtobaccoretailers，becomestobeattended，andtheTobaccoPeoplegraduallypaymoreandmoreattentiononthequestionhowtherelationshipimpactsthecooperativeperformanceofthetobaccosupplycha

4、inHowever，therewerefewscholarstos仙dytheproblemduetovariousreasons，andtheywereoftenlimitedinthetobacco’Sadministrativemonopoly，ortheefficiencyoflogistiesanddistributionOntheotherhand，previousresearchesaboutcollaborativere

5、lationshipsareoftenlimitedtoonedimensionortwodimensions，forexample，theyinclinedtostudyoneelementhowtoimpactCOperformance，suchastrust，informationsharing，01“commitmentandfewpeopleintegratedallthedimensionstostudytheirimpac

6、toncoperformance，andtherewerelessexplorationsfortherelationshipsamongallthedimensionsAsaresult，thethesisselectsthedownstreamofChinaTobaccosupplychainastherange，andthecooperativerelationsbetweentobaccocompanyandtobaccoret

7、ailersaStheobjectandittriestostudythemechanism，howwholesaleandretailpartnershipinfluenceontheCOperformanceandthemutualinfluencepathamongthevariousdimensionsAccordingtotherelatedtheoriesandbaSedonthetobaccopractice，thethe

8、sisprovesthattobaccocompanyretailersrelationshipinChinaincludeddependence，contracttrustandinformationsharingandprobesallpathrelationsbetweenvariablesT11estudyusesaresearchmethodconstitutedbytheoreticaldeductionandempiric

9、alanalysis，andselects45ltobaccetailersinAnshanLiaoningprovince，asthesampleThenitgoesondataanalysis，concludingdescriptivestatistics，reliabilitytesting，validitytesting，correlationanalysis，confmnatoryfactoranalysisandstruct

10、uralequationmodelcheckingassumptions111eempiricalresultsshowedthatthecooperativerelationshiphadpositiveimpactonthecooperativeperformance，allofthedependence，contracttrustandinformationsharinghadpositiveimpactonthecooperat

11、iveperformance，dependencehadapositiveimpactOilcontract，contracthadapositiveimpactontrust，contracthadapositiveimpactoninformationsharing，trusthadapositiveimpactoninformationsharing，butdependencehadanegativeimpactontrust一I