草房子樂(lè)園概念性規(guī)劃方案

1、《江蘇省鹽城市鹽都區(qū)中興街道草房子樂(lè)園概念性規(guī)劃（20142025）》1目錄目錄目錄......................................................................................................................................................1第一章第一章規(guī)劃總綱規(guī)劃總綱.............

2、...................................................................................................................3一、規(guī)劃范圍..................................................................................................

3、.........................................................3二、規(guī)劃依據(jù)...........................................................................................................................................................3

4、三、規(guī)劃期限...........................................................................................................................................................3四、規(guī)劃性質(zhì)....................................................

5、.......................................................................................................3五、規(guī)劃原則..............................................................................................................

6、.............................................3第二章第二章場(chǎng)地解讀場(chǎng)地解讀................................................................................................................................4一、區(qū)位交通.........................

7、..................................................................................................................................4二、場(chǎng)地現(xiàn)狀...................................................................................

8、........................................................................5（一）土地利用現(xiàn)狀........................................................................................................................................5（

9、二）自然生態(tài)現(xiàn)狀........................................................................................................................................5（三）基底建筑現(xiàn)狀..................................................................

10、......................................................................5三、資源提煉...............................................................................................................................................

11、............6（一）田園生態(tài)...............................................................................................................................................6（二）兒童文學(xué).................................................

12、..............................................................................................6（三）草房子文化.....................................................................................................................

13、.......................6四、SWOT分析.........................................................................................................................................................6五、場(chǎng)地解讀總結(jié)..........................

14、.........................................................................................................................6第三章第三章背景分析背景分析....................................................................................

15、............................................7一、鹽城發(fā)展重心向旅游蔓延................................................................................................................................7二、兒童游樂(lè)項(xiàng)目供不應(yīng)求.....................

16、...............................................................................................................8三、草房子兒童文學(xué)底蘊(yùn)深厚...............................................................................................

17、.................................8四、周伙施灣場(chǎng)地條件切實(shí)可行............................................................................................................................9（一）必要性研判.......................................

18、.....................................................................................................9（二）可行性研判..............................................................................................................

19、..............................9五、新一代兒童樂(lè)園呼之欲出..............................................................................................................................10（一）4D體驗(yàn)型........................................

20、....................................................................................................10（二）主題和風(fēng)情體驗(yàn)型...........................................................................................................

21、...................10（三）觀光型.................................................................................................................................................10（四）情境模擬型......................................

22、....................................................................................................11（五）兒童樂(lè)園發(fā)展趨勢(shì)——生態(tài)兒童樂(lè)園時(shí)代的來(lái)臨..........................................................................11六、兒童游樂(lè)項(xiàng)目開(kāi)發(fā)經(jīng)驗(yàn)借鑒....

23、......................................................................................................................11（一）上海安徒生童話公園........................................................................................

24、..................................11（二）蘇州格林鄉(xiāng)村公園..............................................................................................................................12（三）洛卡王國(guó)兒童職業(yè)體驗(yàn)館...............................

25、...................................................................................12（四）案例啟示................................................................................................................................

26、.............12第四章第四章戰(zhàn)略定位戰(zhàn)略定位..............................................................................................................................1313一、發(fā)展思路.......................................................

27、..................................................................................................13二、目標(biāo)愿景..................................................................................................................

28、.......................................13（一）目標(biāo)定位.............................................................................................................................................13（二）主題愿景......................

29、.......................................................................................................................13三、發(fā)展戰(zhàn)略.............................................................................................

30、............................................................13四、總體定位........................................................................................................................................................

31、.13五、主題形象.........................................................................................................................................................13六、市場(chǎng)定位..................................................

32、.......................................................................................................14（一）市場(chǎng)定位............................................................................................................

33、.................................14（二）細(xì)分市場(chǎng)定位.....................................................................................................................................14七、核心策略...................................

34、......................................................................................................................14第五章第五章空間布局空間布局......................................................................................

35、........................................1515一、布局原則.........................................................................................................................................................15二、空間構(gòu)思.........

36、................................................................................................................................................15三、功能分區(qū)....................................................................

37、.....................................................................................16（一）童年印象——入口綜合服務(wù)區(qū).........................................................................................................16（二）水韻田園——蓮

38、荷濕地景觀帶.........................................................................................................16（三）追憶童年——文化板塊..............................................................................................

39、.......................16（四）七彩童年——體驗(yàn)板塊.....................................................................................................................17（五）趣味童年——運(yùn)動(dòng)板塊..................................................

40、...................................................................17（六）園林苗圃——休閑板塊.....................................................................................................................18（七）水上樂(lè)園——?jiǎng)痈邪鍓K......

41、...............................................................................................................18（八）阡陌田園——農(nóng)業(yè)板塊..............................................................................................

42、.......................18第六章第六章重點(diǎn)項(xiàng)目重點(diǎn)項(xiàng)目..............................................................................................................................1919一、項(xiàng)目架構(gòu).............................................

43、............................................................................................................19二、重點(diǎn)項(xiàng)目........................................................................................................

44、.................................................19（一）“童年印象”系列重點(diǎn)項(xiàng)目...............................................................................................................19（二）“水韻田園”系列重點(diǎn)項(xiàng)目..........................

45、........................................................................................21（三）“追憶童年”系列重點(diǎn)項(xiàng)目..................................................................................................................2

46、1（四）“七彩童年”系列重點(diǎn)項(xiàng)目..................................................................................................................23（五）“趣味童年”系列重點(diǎn)項(xiàng)目.........................................................................

47、.........................................25（六）“園林苗圃”系列重點(diǎn)項(xiàng)目..................................................................................................................26（七）“水上樂(lè)園”系列重點(diǎn)項(xiàng)目...............................

48、...................................................................................27（八）“阡陌田園”系列重點(diǎn)項(xiàng)目..................................................................................................................28第七章第

49、七章旅游產(chǎn)品旅游產(chǎn)品..............................................................................................................................2929一、旅游產(chǎn)品需求分析......................................................................

50、...................................................................29二、旅游產(chǎn)品開(kāi)發(fā)原則.........................................................................................................................................30（一

51、）注重品牌特色、差異開(kāi)發(fā)原則.........................................................................................................30《江蘇省鹽城市鹽都區(qū)中興街道草房子樂(lè)園概念性規(guī)劃（20142025）》3第一章規(guī)劃總綱第一章第一章規(guī)劃總綱規(guī)劃總綱一、規(guī)劃范圍一、規(guī)劃范圍項(xiàng)目位于江蘇省鹽城市西郊朱瀝溝下游。北側(cè)為鹽淮高速，西側(cè)為朱

52、瀝溝，規(guī)劃總用地面積約54.218公頃。場(chǎng)地周邊為蘇北平原農(nóng)田，場(chǎng)地上有保存較好的蘇北老學(xué)校和村落。二、規(guī)劃依據(jù)二、規(guī)劃依據(jù)1、法律、法規(guī)、法律、法規(guī)《中華人民共和國(guó)水法》《中華人民共和國(guó)水污染防治法》《中華人民共和國(guó)水利法》《中華人民共和國(guó)城鄉(xiāng)規(guī)劃法》《中華人民共和國(guó)環(huán)境保護(hù)法》《中華人民共和國(guó)環(huán)境保護(hù)行業(yè)標(biāo)準(zhǔn)HJT3382007》《中華人民共和國(guó)河道管理?xiàng)l例》《中華人民共和國(guó)航道法》《中華人民共和國(guó)土地管理法》《中華人民共和國(guó)旅游法

53、》（2013年10月1日施行）《全國(guó)工農(nóng)業(yè)旅游示范點(diǎn)檢查標(biāo)準(zhǔn)（試行）》《江蘇省鄉(xiāng)村旅游區(qū)（點(diǎn)）等級(jí)劃分與評(píng)定》等?！尔}城市市區(qū)飲用水源保護(hù)區(qū)污染防治管理規(guī)定》2、技術(shù)標(biāo)準(zhǔn)、技術(shù)標(biāo)準(zhǔn)《旅游規(guī)劃通則》（GBT189712003）《景區(qū)（點(diǎn)）質(zhì)量等級(jí)的劃分與評(píng)定》（GBT177752003）《旅游資源分類(lèi)、調(diào)查與評(píng)價(jià)》（GBT189722003）《度假區(qū)等級(jí)劃分標(biāo)準(zhǔn)》（GBT263582010）《村鎮(zhèn)規(guī)劃標(biāo)準(zhǔn)》（GB501882006）3、上

54、位規(guī)劃與相關(guān)研、上位規(guī)劃與相關(guān)研究《國(guó)民休閑綱要》《江蘇省“十二五”旅游產(chǎn)業(yè)發(fā)展規(guī)劃》《江蘇沿海地區(qū)發(fā)展規(guī)劃（20092020）》《鹽城市城市總體規(guī)劃（20052020）》《鹽城市旅游發(fā)展總體規(guī)劃（20062020）》《鹽城市沿海旅游發(fā)展專(zhuān)項(xiàng)規(guī)劃（20072020）》《鹽城市鹽都區(qū)國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展第十二個(gè)五年規(guī)劃綱要》《鹽城市旅游業(yè)“十二五”規(guī)劃》《鹽城市鹽都區(qū)旅游總體規(guī)劃（20092025）》《鹽都區(qū)旅游局2010年和“十一五”工作

55、總結(jié)暨“十二五”工作思路》《鹽都區(qū)“十二五”現(xiàn)代農(nóng)業(yè)發(fā)展規(guī)劃》《鹽都區(qū)鄉(xiāng)村旅游發(fā)展總體規(guī)劃（20112020）》三、規(guī)劃期限三、規(guī)劃期限規(guī)劃期限從2014年至2025年，共11年。規(guī)劃將草房子樂(lè)園旅游發(fā)展建設(shè)進(jìn)程分為三個(gè)階段：近期（2012—2017）基礎(chǔ)建設(shè)期中期（2018—2020）提檔升級(jí)期遠(yuǎn)期（2021—2025）穩(wěn)定發(fā)展期四、規(guī)劃性質(zhì)四、規(guī)劃性質(zhì)依據(jù)國(guó)家《旅游規(guī)劃通則》規(guī)定，本規(guī)劃屬于旅游總體規(guī)劃的概念性規(guī)劃范疇，是對(duì)中興街道