web2.0時(shí)代的病毒式營銷的傳播學(xué)解讀

1、華中科技大學(xué)碩士學(xué)位論文Web2.0時(shí)代的病毒式營銷的傳播學(xué)解讀姓名：甘藝娜申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：陳少華20090529華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 IIAbstract In recent years, the new application style such as the Blog, RSS, has quickly changed the i

2、nternet, indicading the coming of Web2.0. The internet has come into a period when customers participate and share broadly. With the development of Web2.0 and the growth in the number of Internet users, viral marketing h

3、as become a hot topic in practice. Viral marketing on the Internet has got the most perfect embodiment. This article expounds the viral marketing is a kind of network marketing methods, It uses word-of-mouth communicatio

4、n principle, users transmit information spontaneously. This kind of information transfer mode just like the virus replication, it transmit to thousands and millions of audiences fast, with low cost and high efficiency. B

5、ecause of Web2.0, viral marketing becomes more and more valued at numerous businessman marketing methods. Although since 2005, Web2.0 becomes one of the hot topic in the Internet research. However, few people will combin

6、e Web2.0 and viral marketing to research, even no more systematic research. Even in practice viral marketing has presented a “thrive in Web2.0 state “, but they are not theoretically mentioned and summarized. This artic

7、le based on professional communication, involves Web2.0 and viral marketingarticles and numerous case studying, and apply communication theory to interpret viral marketing in Web2.0 era. It uses the classical cas

8、es analysis in the theoretical study, including the latest case of the 2008 Olympics virus communication, and applies the viral marketing communication skills in Web2.0 in each angle.Hope that it can give more theoretica