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1、英文 英文 2800 單詞, 單詞,15500 字符;中文 字符;中文 5100 漢字 漢字出處: 出處:Wardono P, Hibino H, Koyama S. Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social Dining[J]. Procedia - S
2、ocial and Behavioral Sciences, 2012, 38:362-372.外文文獻(xiàn): 外文文獻(xiàn): Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social DiningPrabu Wardono, Haruo Hibino, Shinichi Koy
3、amaAbstract Today’s customers tend to select eating-places for satisfying pleasures through experiential socialization. This study explores how color, lighting and décors have effects on customers’ perceived socia
4、bility, emotion and behavioural intention on social dining occasions. Experimental method was used and 162 senior students were involved. The results showed that the restaurant with monochromatic colors, dim lighting and
5、 plain décors yielded a statistically significant difference in the entire dependent variables with almost any other interior conditions on romantic dining, as opposed to the case of casual dining. Further research
6、on subtler and diverse dimensions of interior element is suggested to enrich previous findings. Keywords: Interior elements, perceived sociability, social dining behavior1. IntroductionAfter the post-industrialization er
7、a that we have been through where foods and drinks are abundant and ubiquitously offered, consumer motives of consumption have shifted from meeting our basic nutritional needs to a more pleasurable experience (Macht et.
8、al, 2005). The development of atmospheric eating-places has gained more interests among restaurant owners to attract customers who seek exceptional and extraordinary places for leisure (Scott, et. al, 2009). This trend c
9、learly indicates how customers celebrate experience economy. In such economic situation, tourism or retail business investors are focusing their attention on innovating their goods and services trying to transform for in
10、formal gathering to cultivate our social life may not easily be answered. Colors, lighting and décor are some of common major elements of physical service environment. This study tries to explore how these support p
11、eople’s eating intention on dining with a friend/s and with a special friend? Which of these elements play most significant role than the other to encourage sociability for each social dining intention? We hope to find e
12、lements of interior easy and inexpensive so that the application of these can attract customers making the service businesses more competitive. We assume that participants would be more satisfied if their positive respon
13、ses are higher. Based on this assumption we propose two hypotheses as follows:Hypothesis 1: The change of variable of interior elements will have a significant effect on the subjects’ psychological responses on dining wi
14、th a friend/sHypothesis 2: The change of variable of interior elements will have a significant effect on the subjects’ psychological responses on dining with a special friend2.Literature ReviewSociability is part of five
15、 basic inborn personality attributes along with “ activity level, irritability or emotionality, soot ability and fearfulness” Goldsmith et. al (1987) said as Flanagan (1999) quotes, the human complexity of which might be
16、 even more when people are incidentally placed with unexpected environmental influences. For example, environmental stress such as severe temperature, humidity, ventilation, vibration, noise and glare may all become irri
17、tating for a couple to talk (Wheldall, 1975).In terms of how environmental settings support orientation of people when talking, Gifford and Gallagher (1985) theorize that beside person-based variables and social context,
18、 physical settings are important factors, which influence how people interact each other. They regulate how furniture should be arranged in order that conversation can work effectively. However, apart from how environmen
19、t should practically support social interaction, people will also value whether an environment is appropriate or not for a particular motive depending on their perception and emotional response that may occur before, dur
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