2023年全國碩士研究生考試考研英語一試題真題(含答案詳解+作文范文)_第1頁
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1、3150 英文單詞, 英文單詞,18500 英文字符,中文 英文字符,中文 5300 字文獻出處: 文獻出處:Ismail M N I, Hanafiah M H, Aminuddin N, et al. Community-based homestay service quality, visitor satisfaction, and behavioral intention[J]. Procedia-Social and Beha

2、vioral Sciences, 2016, 222: 398-405.Community-Based Homestay Service Quality, Visitor Satisfaction, and Behavioral IntentionMohd Noor Ismawi Ismail, Mohd Hafiz Hanafiah, Norliza Aminuddin and Norazah MustafaAbstractThe h

3、omestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous new challenges. A moderate level of service q

4、uality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative approach was opted to reach more respondents. The questionnaire was validated based on the con

5、tent validity and reliability through exploratory factor analysis technique (EFA). This paper confirmed the relationship between community-based homestay service quality and behavioral intention and the moderating roles

6、of satisfaction. Keywords: Homestay; service quality; satisfaction; behavioral intention1. Background of the studyIn recent years, community-based tourism has been considered as a tool for promoting the development of so

7、me economically and socially depressed rural areas in many nations (Chambers, 2014; Hanafiah, Jamaluddin, Leigh Liu, 2006; Pina Oliver, 2010; Udo, Bagchi, Zeithaml, Berry, Lee, Lee, Li, Huang, ?abkar, Bren?i?, ?

8、abkar et al., 2010). It is believed that in tourism, high service quality and resulting satisfaction lead to positive word-of-mouth endorsements, referrals, and repeat visits, which ultimately affect the financial perfo

9、rmance of suppliers associated with the tourism industry. Most tourism product providers, as well as destination management organizations, perform regular visitor satisfaction surveys. In other words, customer satisfacti

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