[雙語翻譯]物流專業(yè)快遞行業(yè)外文翻譯—客戶為何打算使用快遞服務（節(jié)選）

1、字數：英文 字數：英文 2718 2718 單詞， 單詞，15832 15832 字符；中文 字符；中文 4805 4805 漢字 漢字出處： 出處：S Setiyawati, Setiyawati, B Haryanto. Haryanto. Why Why Customers Customers Intend Intend to to Use Use Express Express Delivery Delivery Service

2、s[J] Services[J] Social Social Science Science Electronic Electronic Publishing. Publishing. 2016,3(2): 2016,3(2): 56-81 56-81外文文獻： 外文文獻： Why Customers Intend to Use Express Delivery ServicesAbstract The aim of this res

3、earch was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards customer’s intention. This research was guided by four research questions: What product quality has

4、a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effect on brand image expresses delivery ser

5、vices? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey w

6、ere conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore,

7、 brand image has influence attitude. The mediating role effects of costumer’s attitude for product quality, price reasonableness and brand image towards customer’s intention offer new insight into antecedents on costumer

8、’s intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either directly or through attitude towards customer’s intention is determine.Keywords

9、: Product Quality, Price Reasonableness, Brand Image, Attitude, Customer’s Intention1.2.Research ObjectivesThe general purpose of this study is to look at the effect of product quality, price reasonableness, brand image

10、and attitude influence on intention. Especially, this study aims to figure product quality has a positive influence on attitude; price reasonableness positive influence attitude; brand image positive influence attitude;

11、and attitude positive effect on the customers’ intent to use express delivery services.1.3.Research ContributionsThe contribution of this study is to offer a new approach that is more comprehensive, namely elaborate dime

12、nsions of product quality, brand image, price reasonableness, and attitude to assess the extent of its significance to customer’s intent to use express delivery services; contribute to the science of management. Especial

13、ly to understand the effect of product quality, price reasonableness, brand image, attitude to assess the extent its significance to customer’s intent on express delivery services. Then, show main factors that explain hi

14、ghest variation in customer’s intent on express delivery services company will help policymakers to reform corporate marketing service significantly and qualified; a pioneer in customer’s intent perspective to use expres

15、s delivery services. The findings of study will fill chasms theoretical to explore role of attitudes that decide customer’s intent to use express delivery services and mainstreaming for further studies in marketing servi

16、ces.2.Research Framework and HypothesesThe approach used in assessing the influence of attitudes and intentions of customers are TRA of Fishbein & Ajzen (2010) and TPB developed by Ajzen (2001) with adding the percei

17、ved behavioral control as a determinant of behavioral intention. Dimensions intention to behave customers essentially determined by three factors: a person’s attitude toward behavior, the degree of social pressure one fe