豫西南農(nóng)村大眾傳播現(xiàn)狀及對策研究.pdf

1、河南大學碩士學位論文豫西南農(nóng)村大眾傳播現(xiàn)狀及對策研究姓名：王海燕申請學位級別：碩士專業(yè)：新聞學指導教師：趙建國20070401豫西南農(nóng)村大眾傳播現(xiàn)狀度對策研究AbstractConstructingsocialisticnewcountryandsocialisticharmonioussocietymassmediaplaysapositiveroleHowevertherealesomeruralareasincentralandw

2、estofChinamassmediaisverybackwardSouthwestofHenanprovinceisthejunctureofcentralandwestpartofChinaitisalsoatypicalruralareaAuthorvisitedandinvestigatedalotofcountriesintheareainvestigatedpeasants’possessionrateofnlassmedi

3、apeasants’times，contents，frequencies，hobbiesofusingmassmediaruralpeoples’waysofgettinginformationandsatisfactiontomassmediabywaysofconversationandquestionnaireThedatumandnoteswereanalyzedandsorcedoutcarefullyInvestigatio

4、ndemons訂atedthatradio，televisionandtelephone(includingmobilephone)haveahi豇possessionandusageOnthecontrarynewspapermagazineandcomputerhavealowpossessionandusageThetypeofm螂mediaisverysingleinthecountrythefunctionofmassmedi

5、aisnotalsoelaboratedfullyRuralaudiencedissatisfiedtheradioandTVshowsOtherwise，massmediaespeciallyradioandTVaremakingvigorousattempttobreaktheruraltraditionalcultureTheruraltraditionalcultureisdecliningrapidlyThemainreaso

6、nisthateconomyislessdevelopedintheruralareas，intermsof“hardware’’and‘software“theyCallnotusemassmediaconvenientlyWithregardtOmassmedia，ruralprogramsCannotmakealotofmoneyandadvertisementisnotdevelopedcompletelyDevelopingt

7、hemasscommunicationalservicesinthepoorcotmtrysideFirstlyweshoulddeveloptheeconomyquicklySOthatrelievepeasantsfromstrenBousphysicalworksSecondly，weshouldregulatethestructureandbalancethefunctionofmassmediaBuildingupruralm