高職院校營銷效能研究——浙江某高職個(gè)案研究.pdf

1、華東師范大學(xué)碩士學(xué)位論文高職院校營銷效能研究——浙江某高職個(gè)案研究姓名：胡思旭申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：職業(yè)技術(shù)教育學(xué)指導(dǎo)教師：馬慶發(fā)20070501ABSTRACTThemainpurposeofthisstudywastoinvestigatemarketingpracticesandtheireffectivenessinchina’ScollegeoftechnologyandvacationThroughisjob，thever

2、sionofmarketinginchina’Scllogesoftechnologyandvacationcanbeinspired，withthetraditionaladministrationinschooltransformed；ontheotherhand，thedeeply—rootedproblems伽beexposedwhichishelpfultowinmoremarketandfarreachingdevelopm

3、entThestudyWasconductedinapubliccollegeinZhejiangSixadministratorsandarecruitmentleaderwasinterviewedtolearntheirattitudetoward‘Schoolmarketing’andthemarketingpracticesintheselectedcollegeAndthequestionnairedatawascollec

4、tedfrom400freshmenintheselectedcollege，whichconcludedtheimportanceofcriteriaincollegechoice，marketingintensityandusefulnessofrecruitmentactivitymarketingintensityandstudents’knowledgeofinstitutionpermnMinfluenceoncollege

5、choice，andcollegeimageAnalysisindicatedthattheselectedcollegehadstrongmarketingvision，althoughhadnotusetheconceptionofmarketingformallyyet，itpracticedsuchideainthedailygrind，Butthemarketingpracticesinselectedcollegeweren

6、otintegratedcompletely；andthemarketinginformationWasnotsufficientwhilethestrategicalorientationwasabsentInconclusion，themarketingeffectivenessinselectcdcollegewasnotgoodAbasedtheconclusionofthestudyadvicewasgiventochina’