高職院校營銷效能研究——浙江某高職個案研究.pdf

1、華東師范大學碩士學位論文高職院校營銷效能研究——浙江某高職個案研究姓名：胡思旭申請學位級別：碩士專業(yè)：職業(yè)技術教育學指導教師：馬慶發(fā)20070501ABSTRACTThemainpurposeofthisstudywastoinvestigatemarketingpracticesandtheireffectivenessinchina’ScollegeoftechnologyandvacationThroughisjob，thever

2、sionofmarketinginchina’Scllogesoftechnologyandvacationcanbeinspired，withthetraditionaladministrationinschooltransformed；ontheotherhand，thedeeply—rootedproblems伽beexposedwhichishelpfultowinmoremarketandfarreachingdevelopm

3、entThestudyWasconductedinapubliccollegeinZhejiangSixadministratorsandarecruitmentleaderwasinterviewedtolearntheirattitudetoward‘Schoolmarketing’andthemarketingpracticesintheselectedcollegeAndthequestionnairedatawascollec

4、tedfrom400freshmenintheselectedcollege，whichconcludedtheimportanceofcriteriaincollegechoice，marketingintensityandusefulnessofrecruitmentactivitymarketingintensityandstudents’knowledgeofinstitutionpermnMinfluenceoncollege

5、choice，andcollegeimageAnalysisindicatedthattheselectedcollegehadstrongmarketingvision，althoughhadnotusetheconceptionofmarketingformallyyet，itpracticedsuchideainthedailygrind，Butthemarketingpracticesinselectedcollegeweren

6、otintegratedcompletely；andthemarketinginformationWasnotsufficientwhilethestrategicalorientationwasabsentInconclusion，themarketingeffectivenessinselectcdcollegewasnotgoodAbasedtheconclusionofthestudyadvicewasgiventochina’