中國(guó)公益廣告事業(yè)史述評(píng).pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中國(guó)公益廣告事業(yè)史述評(píng)姓名：王云申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞指導(dǎo)教師：丁淦林2000.7.31／SynopsisThepremiereof”PublicInterestAdvertisement”atChinaCentralTelevisiononOctober26，1987wasamilestone，markingthebeginningofChinesepublicinterestadvertisementund

2、ertakingThisthesisattemptstotracebacktothehistoricaldevelopmentofChinesepunicinterestadvertisementundertaking，andthenpresentsanacademicanalysisofitInasensethethesisiSasummaryreportofresearchesonthirteenyearChinesepublici

3、nterestadvertisementundertakingThetextofthethesisconsistsofPrefaceandfourchaptersPrefacemainlyexplains”CommentaryontheHistoryofChinesePublicInterestAdvertisementUndertaking”，thetitleofthethesisChapterImainlynarratesthehi

4、storicalfactsduringthecommencementperiodofChinesepublicinterestadvertisementundertaking(from1987throughl996)ChapterIImainlynarratesthehistoricalfactsduringthepreliminaryprosperityperiodofChinesepublicinterestadvertisemen

5、tundertaking(from1996uptonow)ChapterIIImainlyanalysesorevaluatesthehistoricalbackgroundandhistoricsignificanceofthepremiereof”PublicInterestAdvertisement”asthefirstmilestoneinthehistoryofChinesepublicinterestadvertisemen

6、tundertakingChapterIVanalysesorevaluatesthehistoricalbackgroundandhistoricsignificanceofthebirthof”China’STraditionalMorality”publicinterestadvertisementmovementasthesecondmilestoneinthehistoryofChinesepublicinterestadve

7、rtisementundertakingThisthesisattemptstoputforwardthenewconcept’’thehistoryofChinesepublicinterestadvertisementundertaking”anddividesthehistoryintotwostages：commencementperiodandpreliminaryprosperityperiodTheauthorhopest