風(fēng)景名勝區(qū)政府特許經(jīng)營(yíng)的問題及對(duì)策研究——以石門洞景區(qū)為例.pdf

1、扉頁(yè)論文題目：風(fēng)景名勝區(qū)政府特許經(jīng)營(yíng)的問題及對(duì)策研究一一以石門洞景區(qū)為例Researchongovernmentfranchiseproblemandcountermeasureofscenicspot——_takingShiMendongscenicspotasanexample作者：鄭曉芬Author：ZhengXiaofen申請(qǐng)學(xué)位類別和級(jí)別：公共管理碩士，碩士學(xué)位Applicationfordegreeandlevelofdeg

2、ree：Masterofpublicadministration，master’Sdegree研究方向：行政管理Researchdirection：AdministrativeManagement學(xué)位授予單位：浙江師范大學(xué)Degree—grantingunitofZhejiangNormalUniversity指導(dǎo)教師：陳向義Instructor：ChenXiangyi論文提交El期：2016年3月23日Papersubmissiond

3、ate：March232016RESEARCHONGOVERNMENTFRANCHISEPROBLEMANDCOUNTERMEASURE0FSCENICSPOTSHIⅣ匝NDONGSCE卜ⅡCAREAASANEXAMPLEABSTRACTTAKINGWiththedevelopmentoftouristnindustrymatures，moreandmorescenicspotmanagementsystemreformtOtrytoa

4、dapttothenewdevelopmentdemand，generallyadoptthewayofoperation，butthepracticeresultisnotverydesirable，thereisstillabullmanagement，responsibilityisnotclear!excessivemarketization，leadtoproblemssuchasresourcescannotgeteffec

5、tiveprotection1bfurtherdealwiththerelationshipbe“veenthepreservationofscenicareamanagementanddevelopmentmanagement，givefullplaytothescenicareahasimportantroleinthesocialandeconomicdevelopment，inSeptember2003；theministryo

6、fconstructionapprovedinguizhouprovinceasthefirstscenicareaswithintheprojectfranchisingmanagementpilotunits，fromthescenicspotinourcount叮onthepathofthepracticeofthefranchisetransferHowever‘，intheprocessofgovernmentfranchis

7、ingalsoexposedmanyproblems，thepracticeofdomesticpeoplefromallwalksoflifetOthefranchisewasalsomanYdisputes，butwecan’tisolate!becausesomeoftheSO—calledexperts，authoritycriticismandoppositionwascompletelyabandonthemodeofope

8、ration，weshoulddeterminethefranchiseistosolvethedifficultiesfacingthescenicareadevelopmentresearchpremisediscusseshowtomakefulluseofthetheoryandcombinedwiththeactual，thefranchisemodeguidingSuggestionsareputlbrwardTheretb

9、re，thisarticleadoptsthemethodoftheoreticalresearchandempiricalresearch，combinedwiththepropertyrighttheoryandagencytheory；franchisingprqjecttoShiMendongscenicareaasanexample，summarizestheproblemsexistingintheCUJTentfranch