湖南旅游股份有限公司核心競爭力培育研究.pdf

1、學(xué)校代號：學(xué)號：密級：10532S04144122湖南大學(xué)工商管理碩士學(xué)位論文湖南旅游股份有限公司核心競爭力培育研究Y893040生僮宴埴厶娃芻；萱廢齷昱崾筵名疆驅(qū)趁；當(dāng)趨薤數(shù)援埴羞墮僮!王題笪堡堂醫(yī)童業(yè)名鹽；王面筐理亟世旦△)逾室握室旦期12QQ生4縣2旦迨塞答鱟旦塑；2Q逝生5且!Q目置趲委雖盒圭韙；堂登熬援塑童堡篁璧絲塞堡壘里絲塵塞蘭窒竺童絲窒：：AbstractHowtocreatecore—competitivefortour

2、ismenterpriseisalwaysasubjectbeingexploredandpracticedbythetourismacademyandtourismentrepreneurcomparedwiththeinternationaltourismindustryandwearestillalotbehinduntiltodayThereasonsareverycomplicatedThereareproblemsinsys

3、temandmanagement，indirectionofstrategyanddevelopment，andincultureandSOonBut，whattheauthorthinkonMacrolevel，alongwithchinaenteringWTO，certainareasintourindustryhavealreadybeenopenedtOforeigncountries，SOthewholeareawillbeo

4、penedrecentlyTherefore，theproblemsinmacrolevelsuchasinmanagementsystemandSOonhavebeensolvedgraduallySOthemainproblemsatthismomentaretheproblemswhichexistinenterprisesmicrolevel，andtoinvestigatetheessentialproblemisthecom

5、petitivepoweroftheenterpriseThisthesisbasedOilthecurrentdevelopmentsituationofthewholetourismindustryinourcountry，ithadanin_tlepthanalysisandevaluationonHunanTourismCompanyLtdaboutitscurrentdevelopingsituation，corecompet

6、itivepowerandsurvivalsystemthroughthemethodasSWOTanalysis，Porter’Sfiveelementsofenvironmentanalysis，valuechainanalysisandcomparisonanalysis，andknowledgemanagementtheoryandcameoutallconclusionthatthecompetitivepowerinreso

7、urce，brand，productsandenterpriseculturearethekeyelementstocomposethevitalcompetitivepowerofHunanTourismCompanyLtdWhattheauthorthoughtthatthefourelementsarenotisolated，theyrelyoneachother，interdependentandworktogethertobu

8、ilduptheenterprise’ScorecompetitivepowerAmongthese，thecompetitivepowersofresourceandcoretechnologyarethefoundationandplatformforthecompany；thecompetitivepowerofbrandandproductsarethecompany’Sendogenousfactors；thecompetit

9、ivepowerofenterprisecultureistheenginesystemandthecommandsystemofthecorecompetitivepowerThisthesisincludesfivechaptersInchapter1，thequestionshavebeenbroughtforward，theresearchpurposeandtheresearchcontenthavebeenputforwar

10、d，inaddition，theauthor’SnewpointhasbeenbrieflyintroducedInchapter2，Primarilyonthecorecompetitivenessofenterprisesathomeandabroadtostudythetheoryandthestatusofthetourismenterprisescorecompetitivenessoftheoreticalresearchb