Neuromarketing-Feasibility and Applications.pdf

1、Neuromarketing as this study is after to show is basically amarketing research tool based on neuroscience methodology and itsrelated technology. If defined clearly and carefully as a marketingresearch tool as it is, and

2、used appropriately, not only it won't bemysterious or confusing but conversely, could be a great help inexamining the effectiveness of product designs, ad campaigns and othersimilar areas in the business world. In this t

3、hesis after covering some ofmost common practices in marketing research and outlining theirshortcomings, I'll treat some basic understanding of human brain andtechnologies for measurement of brain activities in the next

4、chapters.Remaining chapters will deal with clarification of what neuromarketingreally means and its applications in the real-world businesses.
　　
　　
　　
　　
　　
　　
　　
　　
　　
　　

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　　 Keywords: Marketing Research；Neurometrics；fMRI；EEG Marketing Stimuli；Neuro