物流柔性對(duì)顧客滿意度影響的實(shí)證研究--以長(zhǎng)三角地區(qū)制造企業(yè)為例.pdf_第1頁
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1、南京財(cái)經(jīng)大學(xué)碩士學(xué)位論文物流柔性對(duì)顧客滿意度影響的實(shí)證研究以長(zhǎng)三角地區(qū)制造企業(yè)為例姓名：沙敏華申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：吳志華20100108IIABSTRACTUncertaintyhasbecomeanimptantsymbolundertheconditionsofmoderncompetitionwhiletheflexiblesupplychainisaverygoodwaytoresolveitwhichha

2、sbeenconcernedwidelybythetheeticalcircleinbusiness.Logisticsflexibilityisconsideredthebasictypesofsupplychainsflexibilitywhichismostcloselywithcustomers.Therefethestudyoflogisticsflexibilityfrommultipledimensionsitsrelat

3、ionshipwithcustomersatisfactionisverylittle.Inthispaperlogisticsflexibilityofmanufacturingenterprisesitsimpactoncustomersatisfactionastheresearchobjecttheauthcombedtheresearchliteratureoflogisticsflexibilitycustomersatis

4、faction.Zhangetal.(2002)accdingtocompetencecapabilitytheytodividethefourelementsoflogisticsflexibilityintologisticsflexibilitycompetencelogisticsflexibilitycapabilitywithwhichasthemaintheeticalbasisofthispapertheauthbuil

5、dsaconceptualmodelproposalsthehypothesiswhichdescribethedimensionoflogisticsflexibilitycompetencelogisticsflexibilitycapabilitywiththerelationshipsofcustomersatisfaction.Toverifytheconceptualmodeloflogisticsflexibilityim

6、pactsoncustomersatisfactiontheauthagainstthehypothesisingmaturefeignscalesasthemainbasisdesigningquestionnaires.IndertoguaranteetheconstructionofscalecanreflecttheactualsituationinthemanufacturingenterprisesinYangtzeRive

7、rDeltafirstlyscalewaspretested.ThisstudyfocusesonempiricalpartfirstlyusedasmallsampletesttotherelevantindicatsgetarevisedscaleThengetalargescalesurveyof175manufacturingcompaniesintheYangtzeRiverDeltausestatisticalsoftwar

8、eSPSS13.0toanalyzethereliabilityvalidityoflargesampledatapreparedfstructuralequationLastlyusethestatisticalsoftwareLISREL8.70fstructuralanalysismainlythroughthebuildingstructuralequationmodeltoevaluatethemodelvalidatehyp

9、othesisanalysisoftheeffectrelationshipsbetweenthestructurevariables.Testresultsshowthatthehypothesismentionedinthisstudyaresuppted.Themainconclusionsofthispaperare:physicalsupplyflexibilitypurchasingflexibilitybelongingt

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