TR酒店擴(kuò)建項(xiàng)目可行性研究.pdf

1、聲明本學(xué)位論文是我在導(dǎo)師的指導(dǎo)下取得的研究成果，盡我所知，在本學(xué)位論文中，除了加以標(biāo)注和致謝的部分外，不包含其他人已經(jīng)發(fā)表或公布過(guò)的研究成果，也不包含我為獲得任何教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過(guò)的材料。與我一同工作的同事對(duì)本學(xué)位論文做出的貢獻(xiàn)均已在論文中作了明確的說(shuō)明。研究生簽名：芝墮生盤汐件年應(yīng)月睜日學(xué)位論文使用授權(quán)聲明南京理工大學(xué)有權(quán)保存學(xué)位論文的電子和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容，可以向有關(guān)部門或機(jī)構(gòu)送交并授

2、權(quán)其保存、借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容。對(duì)于保密論文，按保密的有關(guān)規(guī)定和程序處理。研究生簽名：丑洼盛汐f啦年仁月f畢日Abstract工程碩士學(xué)位論文AbstractTRhoteliSafourstarcomprehensivetourismhotelwhichlocatedatWuxiCityAtpresent，TRhotelisundergoingrenovationofthehotel’Splannedexpansio

3、nprojectCanitbetrialoperationsmoothlyaRerexpansionTosolvethisproblemthepaperwillanalyzethefeasibilityoftrialoperationbasedonthedataaboutTRhotelbeforeandafterexpansionandthemarketoperationofhotelindustryinWuxiAndaimingatt

4、heexistingproblems，thepaperwilloffersomeconstructivesuggestionsfor。thecolleaguereferenceWe’vecometothefollowingconclusionsthroughOurresearch：(1)Accordingtothemarketenvironmentanalysis，TRhotelhasveryadvantageousgeographic

5、trafficconditions，thepolicyenvironment，investmentclimateandtourismandculturalresources；but，thequantityofhighstarlevelhotelinthisregionisincreasingquicklytherefore，TRhotelmustbeaccuratepositioningandcontinuouslyinnovating

6、anddevelopinginfacingofmanythreatsinitstrialoperation(2)Accordingtotheeconomicfeasibilityanalysisoftheprojectoperation，theTR’SNPVisgreaterthanzero，whilethebenchmarkdiscountrateislessthantheinternalrateofreturn，anditspayb

7、ackperiodissignificantlyhigherthanothersimilarhotelsinthearea，therefore，thisprojectiseconomicallyfeasible(3)Accordingtoanalysisofprofitandlossofsensitivityanalysis，wecanseethatTRhotelhasastrongabilitytoresistrisks，whichh

8、asagreatimpactonoperationrevenuesandProjectprofitabilityTherefore，TRhotelshouldfocusonimprovingtherevenueandfinethecostmanagementinitstrialoperationstageInaddition，theTRhotelhasactualizedenergysavingandenvironmentalprote

9、ctionItusesenvironmentalprotectionmaterialsinbuildingmaterialswhichCanpromotetheimageofthecityandCanwinmoreprofitsinfuturetenyearsAlso，itCanbringmoretaxrevenuetolocalfinanceSo，thisprojecthashigheconomicandsocialbenefitsK