10567.新媒體環(huán)境下廣播媒體發(fā)展機(jī)遇及對(duì)策研究

1、分類號(hào)注1：密級(jí)注2：公開(kāi)UDC注3：學(xué)號(hào)注4：z1208303碩士學(xué)位論文新媒體環(huán)境下廣播媒體發(fā)展機(jī)遇及對(duì)策新媒體環(huán)境下廣播媒體發(fā)展機(jī)遇及對(duì)策研究研究研究生姓名：林濤導(dǎo)師姓名：陳利群陳利群教授教授申請(qǐng)學(xué)位級(jí)別碩士碩士學(xué)科專業(yè)名稱藝術(shù)設(shè)計(jì)藝術(shù)設(shè)計(jì)論文提交日期20152015年4月論文答辯日期20152015年5月2222日學(xué)位授予單位南京藝術(shù)學(xué)院南京藝術(shù)學(xué)院學(xué)位授予日期20152015年6月答辯委員會(huì)主席莊曜莊曜評(píng)閱人2015年5月7日

2、IIIAbstractWiththecontinuousdevelopmentofcomputerIntertechnologydigitalmediatechnologyisnowaffectingallstsofprofessionsinarapidspeed.Massmediaasoneofthemostactivefefrontprofessionsisimpactedaffectedbynewtechnologyinevita

3、bly.，thuscausedaseriesofcontinuouschangeoftheentiremediaenvironment.“Printmediaisdead“thisthesishasbeennolongerasensationalgimmick.Thedyingsituationofprintmediathetrendofcontinuouspressofmeidialeadtothemostinterestingpoi

4、ntoffirstphaseofnewmedia~sera.Afterthetimesofprintmediathegapofmediaoftelevisionmediafcesthetraditionalmediatothecrossroadofchangingbreakthroughmakingchangesbecomethemainconceptoftraditionalmediaatcrenttimes.Speakingwith

5、outanyexaggeratethinkinghowtoadapttosomanyfeaturescombinethemtoourownfeatureswillcontrolthedirectiontherisefalloftraditionalmediaatthenewera.DuringthistimealthoughmanypeoplemakeTVmediaasthelastinsistingoftraditionalmedia

6、afteralllookatthethreetraditionalmediathebroadcastmediawhosestateisstillflatwillbenotstrongenoughtofihtagainstthecomingimpacttheauthisalwaysthinkingthatbecauseoftheiracteristicstechnicalrequirementstheweakestbroadcastmed

7、iawillgrabtheearlychancewhenitfacestheimpactofdigitalmeditechnologytheenvironmentofnewmedia.itwillevenhaveit~schanceofdevelopmentbyusingthepromotionofdigitaltechnologythechangingofentireenvironmentofmedia.Thisarticletrie

8、stoanalysethepossibleimpactitwillfacetheusingofadvantageofdevelopmentfrommanyfieldssuchastechnologyhumanitiestheenvironmentofmediasoonaimingtodiscovertherelevanttheytheactualpossibilityofthedevelopmentofbroadcastmedia.Ke