12931.意江南振華英雄欄目的運營及發(fā)展對策研究

1、學位論文獨創(chuàng)性聲明本人鄭重聲明所呈交的畢業(yè)暨學位論文是本人在導師指導下進行的研究工作所取得成果的總結(jié)，內(nèi)容真實。除文中特別加以標注和致謝之處，論文不包含他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得本?；蚱渌逃龣C構(gòu)的學位或證書而使用過的材料。與我一道工作的同志對本研究所做的貢獻均已在論文中作了明確的說明并表示了謝意。學位論文作者簽名：簽字日期妙年r每扔日學位論文著作權(quán)使用授權(quán)書本學位論文作者完全了解吉林體育學院有關(guān)碩士學位論文著作權(quán)的

2、管理規(guī)定。特授權(quán)吉林體育學院可以將學位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進行檢索，并采用影印、縮印或掃描等復制手段保存、匯編以供查閱和借閱。同意學校向國家有關(guān)部門或機構(gòu)送交論文的復印件和磁盤。(保密的學位論文在解密后適用本授權(quán)說明)學位論文作者虢磷導師擗：井簽字日期：》礦mL且汐日簽字日期：尸晦歹月尸日Abstract”CHIANGNANZHENHUAHERO”isaprogramofKungfuTvshowandWushuCultur

3、etransmission，whichiscreatedbyJilinZhenhuaWuDaoandJilinPublicNewsChannelItstartedoperationin2011，andin2012itwasformallylaunchedFortwoyears，theratingsofthisprogramhasemergedthetopthreeThepurposeof”CHIANGNANZHENHUAHERO”isd

4、isseminationofnationalculture，promotetheChinesemartialartsThebusinessphilosophyisrealeffort，real—man，authenticandboutique，makingfulluseofregionalresourcesThemainlineoftheprogramisfightinggamescombinesacertainfashionanden

5、tertainmentfactorwhichhasbecomeagoodexampleofthesuccessfulcombinationofChinesetraditionalcultureandmodempopularcultureelementsTobeachhead，tofurtherenhanceandimprovethequalityofprogramsj”CHIANGNANZHENHUAHERO”programalways

6、adheretoinnovation，andreviseseveraltimes，forexampleimprovingpackagingandpromotionallevel，inordertomeettheeverchangingaudienceandenjoyavarietyofneedsFortwoyears，theprogramcausedgreatsocialrepercussions，inheritanceofChines

7、emartialarls，development，promotionplayedarolecannotbeunderestimated，butalsotObringsometelevisionandpersonaleconomiceffectsandpromotethedevelopmentofthemartialartsindustryOfcourse，fromthe”CHIANGNANZHENHUAHERO”programitsel

8、fitisstillintheexploratorystageofatentativeTherefore，itisnecessarytomakesomeresearchof”CHIANGNANZHENHUAHERO”programThewriterusedocumentresearch，fieldobservation，expertinterviews，mathematicalstatisticsandotherresearchmeth

9、odsReviewedthe”CHIANGNANZ!tENHUAHERO”programofitsoperatingstrategyandvaluesbroughttoparsethemeaningexploredifficultissuesfacedinprogramproductionanddevelopmenttrendofthecolumnsalsomadesomepredictions，andsomesuggestionsan

10、dSOonIbelievethatthiswillnotonlyhelpfurthertheunderstandingof”CHIANGNANZHENHUAHERO”programandlearnChinesemartialarts，butalsofor”CHIANGNANZHENHUAHERO”sustainabledevelopmentsectionalsohassometheoreticalreferencevalue，while