外文翻譯---平面設(shè)計(jì)的感染力

1、<p><b>　　中英文對(duì)照專業(yè)文章</b></p><p><b>　　平面設(shè)計(jì)的感染力</b></p><p>　　平面設(shè)計(jì)的表現(xiàn)形式非常多,是大家在日常生活中最常見,設(shè)計(jì)領(lǐng)域中用的最廣泛的一種設(shè)計(jì)。比如在這個(gè)互聯(lián)網(wǎng)飛速發(fā)展的時(shí)代,人們通過網(wǎng)頁(yè)了解最新的資訊。網(wǎng)頁(yè)的布局、色彩的搭配離不開平面設(shè)計(jì);人們看的書籍雜志報(bào)紙,其封面封底的

2、設(shè)計(jì),各版面的排版等等也離不開平面設(shè)計(jì);超市周末搞活動(dòng)打特價(jià),商品買二送一之類的信息都是通過宣傳單傳遞到消費(fèi)者的手中。宣傳單的設(shè)計(jì)也是平面設(shè)計(jì)的一種形式。年輕時(shí)尚的人們喜歡在周末到電影院看看電影資訊,電影院門口絢麗的電影海報(bào)也是平面設(shè)計(jì)。由此可見,平面設(shè)計(jì)無處不在,它已經(jīng)成為人們生活中息息相關(guān),不開缺少的一部分。 　　正因?yàn)槠矫嬖O(shè)計(jì)應(yīng)用的領(lǐng)域非常的廣泛,引起了越來越多的人們的注意。越來越多的人們開始學(xué)習(xí)研究平面設(shè)計(jì)。各大院校,各個(gè)培訓(xùn)

3、機(jī)構(gòu)都推出了平面設(shè)計(jì)專業(yè),平面設(shè)計(jì)班。并開設(shè)了相關(guān)的平面設(shè)計(jì)課程供學(xué)生學(xué)習(xí)。但學(xué)生畢業(yè)后走入社會(huì),設(shè)計(jì)的水平卻參次不平,這除了學(xué)生的領(lǐng)悟能力有差別外,還有一個(gè)更關(guān)鍵的原因,就是設(shè)計(jì)理念的理解。平面設(shè)計(jì)的表現(xiàn)方法一般有兩種:一種是手繪;另一種是電腦設(shè)計(jì)。手繪設(shè)計(jì)成本較低,形式活潑,常在校園內(nèi)的宣傳欄里看到這種設(shè)計(jì)方法。而電腦設(shè)計(jì)雖然成本較高,但</p><p>　　平面設(shè)計(jì)作品需要有感染力,同樣需要與欣賞者產(chǎn)生情感

4、的共鳴。筆者曾為所在學(xué)院做了一個(gè)招生手冊(cè)的平面設(shè)計(jì),起到了很好的宣傳效果,與宣傳的對(duì)象產(chǎn)生了情感的共鳴。 　　宣傳手冊(cè)分為六大部分來設(shè)計(jì)制作。封面封底的設(shè)計(jì)和院內(nèi)五個(gè)系部(資源工程系、土木工程系、信息工程系、管理資源系、基礎(chǔ)科學(xué)系)的簡(jiǎn)介。設(shè)計(jì)的要求是吸引高考生和家長(zhǎng)的眼球,使他們了解學(xué)院的各個(gè)專業(yè),體現(xiàn)學(xué)院的內(nèi)涵建設(shè),提高學(xué)院知名度。這些要求無疑必須使設(shè)計(jì)作品有強(qiáng)烈的感染力,與高考生和家長(zhǎng)產(chǎn)生情感上的共鳴。才能使高考生和家長(zhǎng)信任筆者

5、們學(xué)院,報(bào)考筆者們學(xué)院。要做到(下轉(zhuǎn)第178頁(yè))(上接第172頁(yè))這些,是從設(shè)計(jì)的理念、設(shè)計(jì)的感性和設(shè)計(jì)的顯現(xiàn)三個(gè)方面來思考,并設(shè)計(jì)制作完成的。 　　設(shè)計(jì)的理念是感染力的源泉,體現(xiàn)作品表達(dá)什么,是“意”的所在。在這個(gè)平面設(shè)計(jì)作品中要表達(dá)的是學(xué)院的內(nèi)涵建設(shè)、體現(xiàn)學(xué)院的風(fēng)采、強(qiáng)調(diào)學(xué)院優(yōu)秀的辦學(xué)模式等等。 　　設(shè)計(jì)的顯現(xiàn)是感染力之態(tài),是作品呈現(xiàn)在欣賞者面前的形態(tài)。在這個(gè)平面設(shè)計(jì)中分別介紹了五個(gè)系的專業(yè)特色。根據(jù)每個(gè)系不同的特點(diǎn),選擇了五個(gè)

6、顏色來進(jìn)行版面設(shè)計(jì)。資源工程系在設(shè)計(jì)中選擇用土紅色來表現(xiàn)。土木工程系根</p><p>　　Graphic design forms very much, is everybody in their daily lives the most common, design of the field with one of the most extensive design. For example, in the

7、rapid development of the Internet era, the people through the webpage understanding of the latest information. Webpage layout, color is inseparable from the graphic design; people read books magazines and newspapers, its

8、 cover design, the layout of the layout and so on is also inseparable from the graphic design; supermarket weekend act</p><p>　　Because of graphic design application field is very extensive, caused the atten

9、tion of more and more people. More and more people began to study graphic design. Universities, the various training institutions have launched a professional graphic design, graphic design classes. With the opening of t

10、he graphic design course for the students to learn. But after the student graduates entering society, design is the Senate, uneven, which in addition to the students ability to understand differences, </p><p&g

11、t;　　Graphic design form includes a planar composition and color design in two aspects, considering how to form, how to mix colors is the key to success for design. And these need to apply principles of graphic design. Gr

12、aphic design principles include principle, principle of relevance, principle of repetition, continuity principle, coordination principle, create rhythm, proportion application etc.. And these principles must be related t

13、o graphic design concept of combining, also is the design concep</p><p>　　Graphic design works need to have appeal, same need and appreciation to produce emotional resonance. The author has a school to do a

14、manual free graphic design, played a very good publicity, and publicity of the object produced emotional resonance.</p><p>　　Brochure is divided into six parts to design. Cover design and hospital department

15、 of the Ministry of five ( Department of resources engineering, Department of civil engineering, information engineering, management resources, basic science department ) brief introduction. Requirement is designed to at

16、tract students and parents eye, so that they understand the various professional college, reflect the college 's connotation construction, enhancing the college visibility. These requirements it mus</p><p&

17、gt;　　The concept of the design is the source of infection, expression is what works," meaning" place. In the graphic design works to express is the college's connotation construction, reflect the college st

18、yle, emphasis on academic excellence mode etc..</p><p>　　Design of the show is power of the state, is presented in the works in front of morphology of appreciation. In the graphic design were introduced in f

19、ive is a professional characteristics. According to the different characteristics of each system, choose five color layout. Department of resources engineering in the design of the choice of red soil performance. Departm

20、ent of Civil Engineering Department of the Ministry of the professional according to characteristics of selected soil yellow. Depa</p><p>　　Design perception is through the works of the sensibility to sensor

21、y experience, is infectious in. In appreciation of the whole design, design sensibility is well reflected. Red cover with gold text gives a very strong visual impact, attract appreciation of the eye. While red represents

22、 passion and festival. Herald of the momentum of vigorous development, reflects the college spirit. Department of resources engineering is the author of the focus of the professional, is the college's characterist<

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