外文翻譯---汽車配件網(wǎng)絡營銷

1、<p><b>　　汽車配件網(wǎng)絡營銷</b></p><p>　　第一，汽車配件網(wǎng)絡管理概念美國汽車零部件的汽車配件經(jīng)銷商鍾泰是這家商店購物和其特點，但位于郊區(qū)的亞特蘭大、美國及其他配件，是在線交易，和汽車配件銷售相關服務可在互聯(lián)網(wǎng)上。此 distributior 存儲的銷售人員有廣泛的知識網(wǎng)絡，他們耐心地幫助沒有在線的交易經(jīng)驗，其客戶在互聯(lián)網(wǎng)上完成。如果客戶需要，它們也可以免費傳

2、授知識的在線交易。為了反映快速、便捷的在線銷售，他們提供24小時的服務，如果客戶提出的問題，他們總是努力在15分鐘內(nèi)答復。客戶需要，坐在家里之前進入商店銷售的計算機，然后在網(wǎng)站可以完成所有想做、鐘表店配件、下載圖片、汽車價格、訂單等。然后，您可以坐在家里或他自己維修車間的門到門的收到的汽車配件的推銷員。</p><p>　　在線交易確實有很多優(yōu)勢。為節(jié)省時間，這是明顯的。這種方式，說的經(jīng)銷商貿(mào)易成為吸引客戶的一種

3、方式，人們逐漸接受它和批準。同時，網(wǎng)上的交易減少了很多的開支，包括工作人員、管理、市場營銷等，和節(jié)省的開支成本上汽車配件價格對客戶的利益。</p><p>　　這是外國汽車配件銷售的網(wǎng)絡化管理。通過互聯(lián)網(wǎng)和電子商務實現(xiàn)我們國家，然后在線業(yè)務營銷MVP的汽車配件這具有重要的意義。從汽車零部件的現(xiàn)狀，汽車銷售網(wǎng)絡遍布流通不是建設的完美的或在內(nèi)部網(wǎng)絡中的一個條件。網(wǎng)絡設置是主要為企業(yè)內(nèi)部協(xié)調(diào)和日常管理，而不是電子商務。

4、</p><p>　　從國外，中國的在線配件銷售前景也可以是啟示的汽車零件在線銷售的發(fā)展。在外國汽車配件的銷售，怎么辦？零公里銷售如何為客戶提供最滿意的服務嗎？互聯(lián)網(wǎng)，這兩個問題可以大大減輕?，F(xiàn)在，尤其是發(fā)達國家通過互聯(lián)網(wǎng)購買汽車用品世界各地正在迅速擴大。</p><p>　　第二，汽車配件網(wǎng)絡管理優(yōu)勢在線購買的汽車部件的汽車經(jīng)銷商和客戶，是否為汽車零部件制造企業(yè)，這是一件好事。第一，對汽

5、車零部件制造企業(yè)，互聯(lián)網(wǎng)可以更輕松地收集顧客購買汽車零件的過程中的各種問題和及時的信息反饋給汽車零部件生產(chǎn)企業(yè)。根據(jù)以上分析，企業(yè)可以出示客戶購買意向，因而產(chǎn)生符合市場需求作為汽車零部件。這節(jié)省了時間和成本，且搶奪市場機會。第二，使用互聯(lián)網(wǎng)的信息和便捷的服務，制造企業(yè)可以迅速告知的配件供應商庫存和銷售，從而調(diào)整他們的生產(chǎn)和汽車部件分配計劃。汽車配件供應商降低庫存，加速現(xiàn)金流，取得令人滿意的回報。對于用戶來說，他們可以通過互聯(lián)網(wǎng)，像可選的

6、"菜單"選擇自己需要汽車零部件。</p><p>　　汽車零件制造企業(yè)和賣方市場信息很重要，而且可以通過互聯(lián)網(wǎng)方便地獲得。互聯(lián)網(wǎng)汽配銷售商可以提供實時的字段信息的生產(chǎn)企業(yè)的客戶。信息需求可以幫助減少汽車配件銷售生產(chǎn)企業(yè)收費通常成本將占大約 15%的最終銷售汽車配件價格。如果推廣成本，成本是更高的比例。事實上，互聯(lián)網(wǎng)也可以發(fā)揮廣告的作用。</p><p>　　在此之前，汽

7、車零部件分布的賣家一向只賣的一部分和窮人的另一部分。錢是被占領的一部分費用導致銷售汽車配件。透過互聯(lián)網(wǎng)，可在生產(chǎn)和銷售市場銷售的壞汽車零部件避免生產(chǎn)企業(yè)和供應商。隨著互聯(lián)網(wǎng)和便捷的服務，不僅節(jié)省時間和成本，且更重要的是，互聯(lián)網(wǎng)會導致一個概念的變化，汽車零部件制造企業(yè)、分銷商和顧客被卡住的nearlier更多。</p><p>　　第三，中國的汽車配件網(wǎng)絡管理的發(fā)展趨勢</p><p>　　

8、中國的汽車配件網(wǎng)絡管理和電子商務已開始發(fā)展趨勢。許多當前國內(nèi)大型和中型汽車維修企業(yè)建立了計算機管理系統(tǒng)，實現(xiàn)了內(nèi)部網(wǎng)絡。這涵蓋整個網(wǎng)絡維修服務。接收來自調(diào)度材料檢查的業(yè)務?？梢宰層嬎銠C的控制了解經(jīng)營的實時監(jiān)控，可以形成，并極大地提高員工的工作效率，更重要的是，取代手工會計核算和管理，加強配件。</p><p>　　與此同時，一些大的規(guī)模，當前的操作性能良好的汽車配件經(jīng)銷商還介紹了計算機化的管理。由于汽車產(chǎn)品，此類

9、管理軟件，那么使用各種人員必須裝載警衛(wèi)隊訓練一段時間后會更高的要求。這種汽車零件管理網(wǎng)絡覆蓋全過程的操作。從進貨、零售和批發(fā)價格根據(jù)確定模型，和這種數(shù)字分類管理，最后做帳戶結(jié)算及交付，以及消脹。連鎖經(jīng)營更好地經(jīng)銷商已放它在整個 FenXiaoDian 的網(wǎng)絡管理，形成一定規(guī)模的網(wǎng)絡連接。很多汽車配件從網(wǎng)絡管理的所有經(jīng)銷商都獲得好的回報。最突出的特點反映在商品，通過網(wǎng)絡管理分配，可以達到事半功倍的效果。</p><p&

10、gt;　　此外，近年來舊汽車配件流通制度逐漸被打破，汽車零部件市場不斷成熟的蓬勃發(fā)展。一些有遠見的洞察力，營辦商感到有網(wǎng)絡時代，開始和附近的市場網(wǎng)絡。長春市西部的北京汽車配件、 汽車配件等上海汽車零配件市場如虛擬網(wǎng)絡建設的城市和2000年市場的發(fā)展。但現(xiàn)實是網(wǎng)絡是很幼稚，但肯定不實現(xiàn)網(wǎng)上交易和服務。</p><p>　　與節(jié)奏的加快"兩"，逐漸贊揚"三位一體"的銷售模式，在

11、地球研究的業(yè)內(nèi)人士。例如，在選擇上海通用經(jīng)銷商時，是否有"三位一體"的銷售能力，以確定對象，如"三位一體"整車配件銷售模式是網(wǎng)絡流場的縮影。因為它包含從卡車銷售、零配件供應、維修。</p><p>　　提到汽車部件網(wǎng)絡管理和電子商務，有人認為，汽車配件電話購物是實際上c商務因為只有溝通平臺之間不同，操作基本上是相同。其實這種認識是不準確，電話業(yè)務和電子商務是更像表兄弟，在許

12、多方面，電話業(yè)務先天性缺陷。第一，消費者從電話中了解的信息是有限的完全可以滿足客戶的需求。第二，如果廣告商或因配件的銷售，目錄，客戶的印刷配件成本的打印速度更高，但緩慢的重建。此外，電話交流，由于對環(huán)境、 對聲音，說到，影響的因素，使電話服務人員的困難和錯誤率增加。正如電話業(yè)務、 管理內(nèi)容的深度和廣度方面進一步發(fā)展中將受到限制。</p><p>　　四、汽車零件分發(fā)系統(tǒng)和網(wǎng)絡管理的建設</p>&l

13、t;p>　　汽車零件分發(fā)系統(tǒng)和網(wǎng)絡管理的建設，現(xiàn)在成功在線交易有形產(chǎn)品如書籍、音像制品、服裝等，和汽車零部件作為某些科學和技術內(nèi)容，一些產(chǎn)品是 statemandatory 標準的工業(yè)產(chǎn)品，要實現(xiàn)在線交易，與其他工業(yè)的產(chǎn)品相比有其優(yōu)勢、賣家和買家，只要貼上信息輸入與互聯(lián)網(wǎng)有關汽車零部件如車輛、汽車、零件名稱、部件號、制造、價格、數(shù)量等，您可以在線銷售或購買。要真正實現(xiàn)概念的電子商務網(wǎng)上銷售、買家和賣家，除了要解決"誠信&

14、quot;的問題，而且還必須建立一套完整的高效率的物流配送系統(tǒng)。發(fā)展電子商務，無非支付手段的限制因素安全身份驗證，真正的組成，會發(fā)現(xiàn)汽車零部件物流與之前分配制度是最難、最簡便、 最貴的一。很多汽車配件電子商務公司正試圖查找現(xiàn)有的物理網(wǎng)絡、 郵政服務、快遞和連報紙遞送公司作為傳遞系統(tǒng)等。不過，適用于汽車零部件配送和電子商務系統(tǒng)應該看起來像？物理網(wǎng)絡的條件可以轉(zhuǎn)換成汽車零件配電系統(tǒng)的電子商務將會以最低的成本嗎？</p><

15、;p>　　五、汽車部件網(wǎng)絡管理是道路網(wǎng)絡的改革和發(fā)展的必由之路</p><p>　　中國汽車零部件銷售發(fā)展互聯(lián)網(wǎng)業(yè)務的方式應該是適合在中國，具有中國特色的情況。事實上，美國，網(wǎng)絡營辦商取得了巨大的成功，但我們不能忽視這輝煌背后的美國強大的物質(zhì)基礎的社會基礎。早在100年前，美國已建立完善的道路、鐵路、郵政服務、快遞配送系統(tǒng)相結(jié)合；今天的社會中，美國人已習慣了"免費貨幣交易"?？梢哉f在美國

16、今天的互聯(lián)網(wǎng)經(jīng)濟的發(fā)展應該是很自然的結(jié)果超過200年作為自由市場經(jīng)濟的美國基于天然產(chǎn)品。像個孩子從赤手，開始爬，然后學走路，隨時間運行自然地學會了。作為中國的發(fā)展，只有兩個方面的付款和交付已成為致命的問題"瓶頸"。如何結(jié)合中國國情的發(fā)展和互聯(lián)網(wǎng)的特性，能夠切實做些實用的汽車零件的網(wǎng)絡營辦商今天是優(yōu)先發(fā)展。中國的汽車零部件電子商務和企業(yè)網(wǎng)絡營辦商必須遵循聯(lián)合，它應該是一個很自然的結(jié)果是 200 年以上天然產(chǎn)品基于美國作

17、為一個自由的市場經(jīng)濟。像個孩子從赤手，開始爬，然后學走路，隨時間運行自然地學會了。中國的發(fā)展，作為付款和分布的只有兩個方面已成為致命的問題"瓶頸"。</p><p>　　如何結(jié)合中國國情的發(fā)展和互聯(lián)網(wǎng)，能夠切實做些實用的汽車零部件今天網(wǎng)絡營辦商的特點是優(yōu)先發(fā)展。</p><p>　　Automotive Marketing</p><p>　　F

18、irst, the auto parts network management concept</p><p>　　American auto parts of automobile fittings dealer Raymond is located in a suburban Atlanta, American and other accessories, this shop to shop and its

19、characteristics, but is online transactions, and car accessories sales related services are available on the Internet. This distributior store of salespeople have extensive network of knowledge, they patiently helped no

20、online trading experience of customer finish on the Internet. If the customer need, they also can be free of imparting knowledge o</p><p>　　Online transaction does have many advantages. To save time, this is

21、 obvious. In this way, said dealers trade become a way to attract customers, people gradually accept it and approved. At the same time, the online trading reduced many expenses, including the staff, management, marketing

22、, etc, and save the cost of expenses on auto parts price on the customer benefit.</p><p>　　This is the foreign auto accessories sales of a networked management. This through the Internet and e-commerce fulfi

23、llment of our country, and online business, the auto parts marketing MVP has important significance. From the current situation of auto parts, auto sales network throughout the circulation of construction is not perfect,

24、 or in an internal network condition. The network Settings are mostly for enterprise internal coordination and daily management, instead of e-commerce.</p><p>　　China's online accessories sales prospects

25、 from abroad, also can be the development of auto parts online sales of enlightenment. In the foreign auto accessories sales, how to do? zero kilometers sales How to provide the most satisfactory service to customers? Wi

26、th the Internet, these two problems can greatly alleviate. Now, especially developed countries around the world through the Internet to buy auto accessories are expanding quickly.</p><p>　　Second, the auto p

27、arts network management advantages</p><p>　　Online purchase of auto parts for car dealers and customers, whether for auto parts manufacturing enterprise, it is a good thing. First, for auto parts manufactur

28、ing enterprise, the Internet can more easily collect customers to buy auto parts in the process of the various issues, and timely information feedback to the auto parts manufacturing enterprises. According to the above a

29、nalysis, the enterprise can produce customer purchase intention, thus producing according with market demand as the au</p><p>　　The market information for auto parts manufacturing enterprise and the seller i

30、s important, and can be easily obtained through the Internet. Internet auto parts vendors can provide customers to production enterprise of real-time field information. The demand of information can help to reduce automo

31、bile accessories sales production enterprise charges, which usually cost will account for auto parts price of around 15% final sales. If the promotion costs, the cost is higher proportion. In fact, the</p><p&g

32、t;　　Before that, the sellers of auto parts distribution has always sold in part, and another part of the poor. Money is part of the occupied fee is caused to sell the car accessories. Through the Internet, the production

33、 enterprises and vendors can be avoided in production and sales market sales bad auto parts. With the advent of the Internet and convenient service, not only saves time and cost, and more importantly, the Internet can ca

34、use a concept of change, auto parts manufacturing enterprise, di</p><p>　　Third, China's automobile fittings network management development trend</p><p>　　China's auto accessories networ

35、k management and e-commerce, has started to present development trend. Many of the current domestic large and medium-sized car repair enterprises established computer management system, realized the internal network. Thi

36、s covers the entire network maintenance services. To receive from business, dispatching material inspection. Computerized control can be made to understand the undertakings in real-time monitoring, which can form, and gr

37、eatly improve the efficiency </p><p>　　Meanwhile, some large scale, the current operating performance good car accessories dealers also introduced a computerized management. Because of automotive products, s

38、o use variety of such management software, the personnel must be higher requirements after a period of training to mount guard. Such auto parts management network covers the whole process of operation. From the incoming,

39、 retail and wholesale price is determined according to the models, and such Numbers classified management, final</p><p>　　In addition, in recent years the old car accessories circulation system gradually bro

40、ken, auto parts market, constantly mature vigorous development. Some far-sighted insight, the operator has felt the network era, and start a near the market network. Like changchun automobile fittings, west of Beijing au

41、tomobile fittings, Shanghai auto parts market such as the city of virtual network construction and the development of the market for 2000. But the reality is that the network is quite childish, b</p><p>　　Wi

42、th the quickening pace of "two", the personage inside course of study to commend "trinity" sales mode in the earth gradually. For example, in the choice of Shanghai general dealers, whether to have &q

43、uot;trinity" sales ability to determine the object, such as a "trinity" whole car accessories sales mode is a microcosm of network flow field. Because it includes from truckload sale, spare parts supply an

44、d maintenance.</p><p>　　Mention auto parts network management and e-commerce, somebody thinks, car accessories telephone shopping is actually c-commerce, because only communication platform between different

45、, the operation is basically the same. Actually this kind of understanding is not accurate, phone business and e-commerce is more like Cousins, in many ways, phone business congenital deficiency. First, consumers from th

46、e phone in understanding the information is limited, can fully satisfy customer's requirements. S</p><p>　　Fourth,Auto parts distribution system and network management of construction </p><p&g

47、t;　　Auto parts distribution system and network management of construction iis now a successful online trading tangible products such as books, audio and video products, clothing, etc., and auto parts as a certain scienti

48、fic and technological content, some products are statemandatory standard industrial products, to achieve on-line transactions, compared with other industrial products, have their advantages, sellers and buyers as long as

49、 posted on the Internet and input information about auto parts, </p><p>　　Five, Auto parts network management is the only way for the development and reform of the road network</p><p>　　The Chin

50、ese auto parts sales development should be appropriate for the situation in China, with Chinese characteristics, the way the Internet business. Indeed, the United States, network operators have achieved great success, bu

51、t we can not ignore this brilliant behind the social basis of the United States strong material foundation. As early as 100 years ago, the U.S. has established a comprehensive road, rail, postal services, courier deliver

52、y system combining; today's society, Americans have </p><p>　　How to combine the development of China's national conditions and characteristics of the Internet, Being able to realistically do somethi

53、ng practical auto parts network operators today is the development of priority.</p><p>　　學校代碼： 11517</p><p>　　學 號：200812111208</p><p>　　HENAN INSTITUTE OF ENGINEERING</p>

54、<p><b>　　文獻翻譯</b></p><p>　　題 目 汽 車 營 銷 </p><p>　　學生姓名 路 志 軍 </p><p>　　專業(yè)班級 市場營銷0842 <

55、/p><p>　　學 號 200812111208 </p><p>　　系 （部） 工商管理系 </p><p>　　指導教師(職稱) </p><p>　　完成時間